Brand Executive

A top Insurance firm in Nigeria, is currently recruiting suitably qualified candidates, to fill the position below:

Job Position: Brand Executive

Job Location: Lagos
Reports to: Group Head, Marketing & Corporate Communications

Job Objectives

• To support the team to promote the Company’s Brand through advertising and promotional mix that supports brand growth and aspiration.
• This position will focus on executing an annual activity plan that delivers on corporate brand goals (awareness, equity, market share, etc.) amongst the target audience.

Job Responsibilities

• Brand Activity plans: Execute approved brand activities for Master-brands/products, particularly below-the-line programme(s):
• Plan, activate and monitor using annual activity schedule appropriate for brand/products.
• Ensure core/major activities are evaluated and learning captures for future brand planning.
• Support Corporate Image/identity effort:
  • Ensure the right deployment and use of appropriate corporate identity tools (including logos and signage) nationwide. All identity tools must be in shape that promotes and project the Company image.
  • Monitor and report to Head, Brand unit, organization’s compliance on brand guidelines for use of marketing collaterals.
  • Proofreading of all marketing materials e.g brochures, press releases, social media content etc.
  • Keeping website relevant and updated.
• Competitor monitoring: Track competitor’s activities (both inside and outside media space) in the insurance sector and assist Head, Brand Unit, in developing response tactics to protect the position of company Brand.
• Budget/Quality Management: ensure optimization of brand budgets to execute annual activity plan for brand/products, on budget and on time and in full (OTIF):
  • Ensure all branded items are to specifications and of high quality at all times as agreed and approved
• Assist in executing Corporate Communications plan (internal & external):
  • Maintains and coordinate press, PRA and other approved media outlets for campaigns and releases
  • Ensure timely dissemination of internal communication as agreed and approved
• Supplier liaison:
  • Liaise with external suppliers (promotional, advertising agencies, photographers, videographers and printing suppliers).Co-ordinate briefs and props for photographic product shoots used in annual publications, advertising and other marketing materials.
  • Co-ordinating and controlling the distribution of all leaflets, catalogues, display materials for each new product launch or marketing campaign from production through to printing and delivery
• Administration:
• Responsible for the day to day administration in the brand unit such as keeping project files, photographic and information data bases up to date.
• Develop and keep track of a unified storage of presentations, materials on marketing and communications so that internal users can easily access it
• Maintains brand inventory  and oversee company awards chest
• Results: Execute below-the-line activities/events for the corporate brands/products and evaluate performance against activity objectives.

Job Requirements
Education:

• Bachelor’s Degree
• Professional Certification e.g. CIMN, APCON e.t.c

Experience:

• A minimum of 2-3 years’ experience in a Brand Management role.

 Application Method
Interested and qualified candidates should send their applications to email stating the role applied for as the subject of the email.