Brand Manager
Lorache Group - Our client, a conglomerate Fast Moving Consumer Goods (FMCG) company, is recruiting suitably qualified candidates to fill the position below:
Job Position: Brand Manager
Job Location: Lagos
Job Description
- Our client, is looking for an experienced Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaign
- The candidate will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.
Responsibilities
- Analyze how our brand is positioned in the market and crystallize targeted consumers insights
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Brainstorm new and innovative growth strategies
Requirements
- Excellent written and verbal communication skills
- Strong research and analytical skills
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Comfortable working with numbers, metrics and spreadsheets
- Comfort with CRM software
- In-depth understanding of the company’s current products and future concepts.
- Notice: Membership of NIMN will be better preferred.
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