Brand Manager

Berger Paints Nigeria Plc - Founded on the 9th Day of January, 1969, Berger Paints Nigeria Plc is a leader in the manufacturing, development, distribution and sale of paints and coatings to professional, Industrial, commercial and retail customers in Nigeria. We operate in 5 business segements; Decorative, Industrial coatings, Marine and Protecton coatings, Automotive/Vehicle refinishes and Wood Preservers and finishes. Our portfolio includes well known brands such as Luxol,Texcote and Superstar.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Lagos

Job Descriptions

• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Manage creative development and develop motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Analyse Berger Paints’ brand positioning in the market and crystallise targeted consumers insights
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Develop new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics