Head/GM/Director 4G Marketing Job at Binary Source

Binary Source is a Computer Software company located in 1007 W Apache St, Farmington, New Mexico, United States

 Job Title: Head / GM/Director 4G Marketing

Location: Lagos
Job Summary: 

• Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. 
• Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. 
• Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.

Principle Accountability:

• Marketing, communications and public relations
• Planning and budgeting
• Organizational strategy
• Managing

Requirements

- Experience in conceptualization of Business Strategies with KPI projections for new service launch. Making Business Plans by taking into account macroeconomic factors, demographics, competition trend, and coverage plan and market dynamics.
- Launch of new products based on IP usage trends, partner with OTT players to create the ecosystem to induce more data usage on the network.
- Experienced in using DPI and PCRF functionality to achieve spectrum & bandwidth efficient successful data & digital products to monetize IP traffic.
- Micro Segmentation of on data usage & run data U&R campaigns using promo engine based on the DPI analytics and customer usage trends.
- Create offers on Cloud Services for Enterprise segment based on SAAS, PAAS, IAAS.
- Design and roll out of data products, special HBOs to approaches and capture segments like youth, woman, and young professional's for acquisitions and to increase customer life time value.
- Launched various services like Application Store, Game Store, Image Store, Friend Finder, E-Learning, Lifestyle Portal, Mobile TV, Video on Demand, Music App, Man-U App etc.
- Well experienced in 4 G