Team Lead, Digital Marketing

ToLet.com.ng, is the leading real estate property centre platform in Nigeria. With a web-based platform for property rentals and sales, we provide users with the best property search experience both online and offline by connecting them with legitimate and verified real estate agents.

We are recruiting to fill the position below:

Job Position: Team Lead, Digital Marketing

Job Location: Lagos 

Job Description

• If you live and breathe digital marketing, we want to talk to you.
• We are looking for Team Lead, Digital Marketing to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Job Expectations

• Plan and execute all digital marketing, including SEO/SEM, marketing database, social media and display advertising campaigns
• Design, build and maintain our social media presence across all digital channels
• Stay up to date on and evaluate emerging digital technology developments and their relevance to Tolet.com.ng business operations
• Develop specific campaigns to create and maintain high levels of customer interaction
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Monitor competition and provide ideas for Tolet.com.ng stand out
• Have a strong grasp of current marketing tools and strategies and maximize them to Tolet.com.ng’s advantage
• Be able to lead integrated digital marketing campaigns from concept to execution.
• Work with the marketing team, and supporting teams to launch campaigns on time and on budget
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams such as I.T, design, and sales to create landing pages, optimize user experience and increase client satisfaction through cohesive strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners

Basic Requirements
The ideal candidate must:

• Minimum of a Bachelor's Degree in Public Relations, Mass Communication, Business, Marketing or Advertising
• Proficiency with the MS Office Suite including Microsoft Word, Excel, and PowerPoint
• Have solid knowledge of online marketing tools, best practices and website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Have working knowledge of ad serving tools (e.g., DART, Atlas)
• Have experience in setting up and optimizing Google Adwords campaigns
• Have working knowledge of HTML, CSS, and JavaScript development and constraints
• Have strong analytical skills and data-driven thinking
• Be up to date with the latest trends and best practices in online marketing and measurement
• Minimum of three years of experience working for a print or online publication
• Have a proven working experience in digital marketing
• Have demonstrable experience leading and managing SEO/SEM, marketing database, social media and/or display advertising campaigns
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Familiarity with web design
• Excellent analytical and project management skills
• Be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Have experience in optimizing landing pages and user funnels
• Have experience with A/B and multivariate experiments

Remuneration

• Salary is competitive and commensurate with experience.