PWC Past Questions And Answers


Study the chart and answer the questions below it.


201)

By how much would the total 3rd Party Bookings in 2004 have to be increased to generate the same revenue from web-based bookings as was made via the Direct Bookings route? (Assume the Total to Web-based bookings ratio remains the same for both routes).

Correct answer: C

Explanation
If the total to web-based bookings ratio remains the same, considering 3rd party booking, the ratio of 1:10 will remain constant.
Increasing the total booking to 525 implies a 225 increase. This corresponds to 22.5 increase of
web-based booking for same year (bearing in mind that the 1:10 is constant).
202)

Approximately what share of the 2002 web-based revenue was generated by 3rd Party Bookings?

Correct answer: C

Explanation
Total web based revenue for 2002 = 33m
Web based revenue generated by 3rd part booking = 10.5m Share of web bases revenue generated by 3rd 
party booking =
10.5m/33m x 100 = 31.8%. This is approximately 30%

 
203)

Approimately what share of the total revenue for the five years displayed was generated in 2004?

 

 

Correct answer: B

Explanation
Total Revenue for the five years = $1,290m (Both direct and 3rd party booking).

Revenue for 2004 = $450m
Share of 2004 = (450/1290) x 100= 35%

Study the chart and answer the questions below it.


204)

 If in 2004 the number of leads generated was 15% higher overall, and Radio Advertising generated 46,000, how many would Newspaper Advertising have generated?
 

Correct answer: C

Explanation

If radio advertising generated 46,000, News paper will generate 0.15 x 46,000 = 69,000
205)

If the number of leads generated by Direct Mail in 2004 was half that generated by eMarketing in 2003, when eMarketing accounted for 80,000 leads, how many did Telemarketing generate in 2004?

Correct answer: B

Explanation
Leads generated by e marketing in 2003 = 80,000
Therefore leads generated by direct mail in 2004 = 40,000


Percentage of leads generated by direct mail in 2004 = 10%
Let total mail generated in 2004 be x Hence 10% of x = 40,000
X = 400,000
percentage generated by telemarketing = 40%
Therefore leads generated by telemarketing = 40% x 400,000
= 160,000
Alternatively
leads generated by telemarketing
leads generated by telemarketing = 40/10 x 40,000 =
160,000(This method is shorter and saves time).

 

 

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