Pastel Africa
Ecommerce / Retail / Wholesales
Pastel Africa is a venture backed, Silicon Valley and Lagos-based startup digitizing small businesses across Africa. Our three co-founders graduated from Stanford University and are building digital tools to address pain points of small businesses across Africa, starting from Nigeria.
There are over 450 million small businesses across Africa, with 40 million in Nigeria alone. Even though small businesses make up the bulk of the continent’s economy, they are extremely underserved, with pain points ranging from manual and inefficient processes to lack of access to capital. Since launching in September 2021, we have built multiple mobile-based apps to help over 120k small businesses manage their bookkeeping, generate invoices and provide receipts. The next step along our journey is to provide financial services to these businesses. Our team believes in product led growth and are dedicated to providing the best platform for small businesses across Africa to manage their day-to-day activities.
There are over 450 million small businesses across Africa, with 40 million in Nigeria alone. Even though small businesses make up the bulk of the continent’s economy, they are extremely underserved, with pain points ranging from manual and inefficient processes to lack of access to capital. Since launching in September 2021, we have built multiple mobile-based apps to help over 120k small businesses manage their bookkeeping, generate invoices and provide receipts. The next step along our journey is to provide financial services to these businesses. Our team believes in product led growth and are dedicated to providing the best platform for small businesses across Africa to manage their day-to-day activities.