Brand Manager

Lorache Group - Our client, a conglomerate Fast Moving Consumer Goods (FMCG) company, is recruiting suitably qualified candidates to fill the position below:

Job Position: Brand Manager
Job Location: Lagos

Job Description

• Our client, is looking for an experienced Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaign
• The candidate will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Responsibilities

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Brainstorm new and innovative growth strategies

Requirements

• Excellent written and verbal communication skills
• Strong research and analytical skills
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Comfortable working with numbers, metrics and spreadsheets
• Comfort with CRM software
• In-depth understanding of the company’s current products and future concepts.
• Notice: Membership of NIMN will be better preferred.