Brand Manager Job at Maon Service Limited

Maon Service Limited is a platform enabler specializing in HR management, Learning & Development, Customer Service, and Marketing. It empowers businesses to digitize and improve operations, enhance workforce engagement, and drive customer satisfaction. The Marketing Department under Maon Services Ltd. currently serves multiple distillers with a core focus on premium beverages, including sparkling wines, Scotch whiskey, and alcoholic energy drinks.

We are recruiting to fill the position below:

Job Position: Brand Manager

Job Location: Ajah, Lagos
Employment Type: Full-time

Key Responsibilities
Branding and Brand Management:

• Develop and execute annual brand plans for assigned brands in line with company objectives.
• Implement and enforce brand guidelines to ensure consistency across all channels and touchpoints.
• Oversee packaging, creative assets, and brand messaging to meet approved standards.
• Monitor brand perception, consumer sentiment, and market feedback.
• Lead initiatives to improve brand awareness, loyalty, and long-term equity.

Integrated Marketing Strategy and Execution:

• Develop and implement comprehensive integrated marketing campaigns across media, digital, and on-ground channels.
• Conduct market research to identify consumer insights, competitive analysis, and emerging trends to inform marketing activities.
• Plan, manage and execute campaigns that drive brand engagement, customer loyalty, and market penetration.
• Manage the marketing budget effectively, ensuring efficient allocation of resources and achieving a high ROI.

On-Ground Activation and Partnership Management:

• Oversee all aspects of on-ground activations, including planning, logistics, staffing, execution, and reporting.
• Lead tastings, sampling programs, roadshows, trade activations, and experiential events.
• Identify and manage strategic partnerships that support brand growth.
• Supervise promoters, vendors, and activation teams on-site.
• Ensure compliance with regulatory and company standards.
• Resolve operational issues during live activations.
• Gather post-activation insights, sales data, and consumer feedback.

Budget and Resource Management:

• Support annual and campaign-level marketing budget planning.
• Monitor expenditure and ensure efficient resource use.
• Evaluate vendor quotations and manage cost negotiations.
• Ensure strong return on investment across marketing activities.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related fields
• 4–7 years of experience in brand management, marketing, or related roles.
• Experience within FMCG, beverage, or lifestyle sectors is preferred.
• Proven track record in campaign planning, execution, and brand development.
• Experience working with creative, digital, and activation agencies.
• Strong understanding of the Nigerian market, trade channels, and consumer behavior.

Skills and Competencies:

• Strategic Thinking: Ability to translate business objectives into effective brand strategies.
• Creativity & Innovation: Strong capability in brand storytelling and campaign ideation.
• Project Management: Highly organized with strong execution discipline.
• Partnership Development: Excellent relationship-building and negotiation skills.
• Analytical Skills: Ability to assess campaign performance and ROI.
• Communication: Strong written and verbal communication and presentation skills.
• Budget Management: Experience managing marketing and activation budgets.
• Leadership & Collaboration: Ability to lead cross-functional teams and work effectively with stakeholders.
• Execution Excellence: Strong attention to detail and commitment to quality delivery.

Method of Application 
Interested and qualified candidates should send their CV to: sandra.o@oda.com.ng using the Job Position as the subject of the email.