Chief Marketing Officer Job at TechAdvance

TechAdvance is a payment application development company with a strategic focus in developing and deploying niche payment companies to serve the needs of large public and private sector organisations in Nigeria.

We are recruiting to fill the position below:

Job Position: Chief Marketing Officer
Job Location: Victoria Island, Lagos
Reporting Line: Chief Executive Officer

Job Purpose

• Overseeing planning, development and execution of the organization's marketing and advertising initiatives. The Chief marketing officer ensures the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives and is also responsible for the brand's image, experience, and promise.

Responsibilities

• Drive and implement all marketing activities to ensure on-brand positioning and awareness across all aspects of the marketing mix, inbound and outbound
• Lead and drive marketing communication, ensure clear and powerful messages about our products, brand and value proposition to each market segment
• Define and coordinate marketing programs for demand creation and lead generation with our Sales team and implement lead-tracking and management processes
• Manage all aspects of marketing planning, budgeting, metrics and reporting
• Implement and leverage the latest marketing tools and technologies
• Work with the Sales team to ensure all marketing goals, campaigns and strategies are perfectly aligned with the Sales Strategy
• Utilize critical market & competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategy
• Develop and maintain long-term relationships with industry thought-leaders, marketing associations and advisors
• Facilitate growth, sales and marketing strategies through effective branding and corporate messaging
• Increase revenue generation through progressive digital marketing and lead generation programs.

The Ideal Person
The Ideal candidate must have:

• Proven experience of brand communication and marketing skills
• Track record of brand positioning
• Clients engagement skill
• Relationship management skill
• Excellent communication skill
• Team spirit
• Creativity

Experience:

• 7+ years in Marketing with at least 3 years in a Management position