Digital Marketing Officer

Boch Systems Company Limited (BOCH) is a leading Systems Integration Company of choice. Our mission is to provide professional and quality service delivery on information and communication technology that are reliable, timely and cost effective; to our esteemed clients through our highly skilled and dedicated workforce, partners and technology, returning value to our stakeholders.

We are recruiting to fill the position below:

Job Position: Digital Marketing Officer
Job Location:
 Lagos

Job Brief


  • We are looking for a Digital marketing Officer to Develop, Implement, Track and Optimize our Digital Marketing Campaigns across our Digital Marketing Channels.
  • Do you have a strong grasp of current Marketing tools and Strategies? Are you able to lead integrated Digital Marketing Campaigns from conception to execution?
  • Are you passionate about Digital Marketing? If yes, we want to talk to you.

Responsibilities

  • Plan and execute all digital marketing strategies including SEOSEM, Marketing database, email, social media and display advertising campaigns.
  • Design build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan execute and measure experiments and conversion test.
  • Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendors partners
  • Evaluate emerging technologies, provide thoughts leadership and perspective for adoption where appropriate.
  • Develop creative content to push sales daily.

Requirements

  • BS/MS Degree in Marketing or related field.
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEOSEM, marketing database, email, social media and display advertising campaign.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage. Inform and motivate.
  • Ability to think objectively.
  • Experiences with AB and multivariate experiments.
  • Solid knowledge of website analytics tool(e.g. Google analytic, Net insight, Omniture, Web Trends
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • Good copy and visual storytelling abilities.
  • A likeable personality.
  • Basic design skills.
  • Ability to think objectively
  • The ability to execute and analytical skills

Note: Use the title 'Digital Marketing Officer' as Subject of the mail.