Digital Marketing & Social Media Expert Recruitment at Oasis Africa Consulting Limited

Oasis Africa Consulting Limited - Our client, a diversified solution provider with a broad portfolio in Power Generation, Electrical Infrastructures, Industrial Equipment, Elevators & Escalators, Home appliances and HVAC is currently beefing up its team.

They are recruiting to fill the position below:

Job Position: Digital Marketing & Social Media Expert
Job Location: Lagos
Job Type: Full-time

Job Description

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

• BS/MS Degree in Marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience in SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Salary and Benefits
Pay/benefits are competitive based on industry standards.