Head of Marketing Job at Value Seeds Limited

Value Seeds Limited was incorporated in 2009 and started business same year.  We are in the business of research, multiplication and distribution of field crops; importation and distribution of assorted vegetable seeds. We are licensed by National Agricultural Seeds Council. We are a member of SEEDAN (Seeds Entrepreneurs Association of Nigeria) and one of the 8-member Ad hoc Committee set up to run the affairs of seed industry in Nigeria today.

We are recruiting to fill the position below:

Job Position: Head of Marketing
Job Location: Kaduna

Job Description

• We are looking for a Head of Marketing who will lead all our marketing activities.
• His or her responsibilities shall include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.
• Ultimately, the preferred candidate will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage weekly, monthly, quarterly, half-yearly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyse consumer behaviours and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives.

Requirements

• Proven Marketing experience
• Experience running successful marketing campaigns
• Solid knowledge of web analytics
• Experience with Marketing software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• Ability to drive.

Qualifications
The candidate:

• Must have a B.Sc or HND in Marketing or cognate fields with at least eight years of work experience or an M.Sc. in Marketing or cognate fields with at least 5 years of work experience
• Proficiency in Microsoft Office Packages
• Must be financially sound to project.