Lead Consultant - Marketing Strategy at Thread-Strategy

At Thread Strategy our mission is clear; We dig deep to unlock insight and have the courage to ask the tough business questions. We bring the right people together to challenge established, but flawed, industry methods and drive transformation. We work with young and established fashion industry clients around the world to build the capabilities and alliances that enable them to achieve a sustainable advantage. We are shaping the future by threading people, strategy and opportunities together. 

Lead Consultants joining the team are self-starters owning and managing projects in their specialism, from start to finish. We want people who aren't scared to take initiative and are happy to fill the blank sheets with ideas. You instantly become an instrumental part of our growth and business development and are duly rewarded for this. We are looking for partners that are in it for the long-term and are happy to progress in their roles organically. We are flexible in how we work and this equips us for survival in a dynamic global industry. Lead Consultants can work part-time or full-time on client projects in any of our two main locations: Lagos and London. Find out more at Thread-Strategy.com.

As a Marketing lead, you will be working with clients to create and improve their marketing strategies. The primary areas of capabilities include; Market Research and Analysis, Communications & PR, Brand Development, Product Management and Digital Marketing. We want a lead consultant who sees marketing as key to realising top-level organisational goals.

Likely to be working on:

• Auditing clients current marketing approach
• Researching markets, demographics, trends, sales results, and other data related to the client's products or services to inform marketing strategies
• Creating reports with findings and analysis 
• Drawing up branding, positioning and targeting strategies 
• Effective communications strategies and advertising opportunities, within the clients budget 
• Digital marketing (SEO, social media, mobile, apps, email etc) and analytics
• Product extension strategies 
• Press and influencer management, as wells as crafting unique brand experiences
• Setting benchmarks and methods to track marketing performance over time 
• Assisting clients with the initial implementation of strategies

Responsibilities 
Project Lead 

• Managing client project from brief through to completion  
• Organising and managing specialists and sub-contractors to work on projects (internal and external)
• Setting objectives and evaluating project success against benchmarks
• Ensuring quality standards are continuously met  
• Liaising with directors on costing and billing

Client Management

• Managing the day-to-day client service requirements
• Reporting to the client on project progress and managing expectations 
• Disseminating necessary documents to clients 
• Presenting strategy and plans to clients

Business Development 

• Identifying new business opportunities
• Attending key industry events to network and build contacts
• Preparing proposals 
• Taking initiative to follow through to generate new client projects

Requirements

• Experience working in marketing and communications
• Good understanding of fashion and luxury marketing is a plus
• Strategic but also creative 
• Project management skills
• Ability to build a strong client relationship
• Ability to lead a team but also work well in a team 
• Excellent communication skills
• Confident in structuring ideas and solutions but also communicating them effectively
• Ability to generate new work and follow through - from existing and new clients
• Initiative and the confidence to start things from scratch
• University degree - preferably Business, Marketing, Advertising or evidence of grasp of key concepts 

Our deal

• A generous share of project returns - project based pay (Currency - ? & £) 
  + Compensations for jobs you bring in
• On track to equity partnership once you hit benchmarks 
• Exclusive corporate events and other in-house Thread Strategy benefits
• Workstation co-working space (case per case basis)
• Imperial College Business School training material