Marketing Manager Job at Payhippo

Payhippo, a comapny whose mission is to make financial services seamless for African SMEs, is recruiting to fill the position below:

Job Position: Marketing Manager

Job Location: Lagos
Job Type: Hybrid | Full-time

Job Description

  • We are seeking a highly skilled Marketing Manager to join our business bank. As a Marketing Manager, you will be in charge of driving our marketing initiatives focusing on three portfolios (not limited to): business banking, business loans, and asset finance.
  • You will be responsible for developing and executing marketing strategies that enhance brand visibility, attract and retain business customers, and drive revenue generation across these portfolios.
  • This role requires a strategic thinker with a deep understanding of the financial services industry and a proven track record of developing and implementing successful marketing initiatives.


  • Portfolio Strategy Development: Develop comprehensive marketing strategies and plans for portfolios to achieve business goals, including customer acquisition, lead generation, cross-selling, and revenue growth.
  • Market Research: Conduct market research and competitive analysis to identify opportunities, market trends, and customer insights. Use data-driven insights to inform marketing strategies and campaigns.
  • Brand Management: Ensure brand consistency and alignment with the Payhippo’s values and mission across all marketing materials and customer touchpoints.
  • Content Development: Create and oversee the development of high-quality, engaging content tailored to the target audience, including articles, whitepapers, webinars, and videos.
  • Campaign Management: Lead marketing campaigns to promote products and services, track and analyze campaign performance, and adjust strategies as needed for maximum ROI.
  • Customer Engagement: Develop and nurture customer relationships through effective communication and engagement strategies, including customer feedback mechanisms.
  • Event Planning: Identify and evaluate event opportunities, venues, and partnerships to maximize ROI and achieve marketing goals.
  • Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve marketing goals within budget constraints.
  • Digital Marketing: Drive digital marketing efforts, including SEO, SEM, email marketing, social media, and online advertising, to generate leads and increase online presence.
  • Product Launches: Collaborate with product teams to plan and execute successful product launches, including developing marketing collateral, pricing strategies, and sales enablement tools.
  • Team Leadership: Supervise and mentor a team of marketing professionals, providing guidance, support, and fostering a collaborative and creative work environment.
  • Compliance and Risk Management: Ensure that all marketing activities adhere to regulatory requirements and compliance standards specific to the financial services industry.


  • Bachelor's Degree in Marketing, Business, or a related field. MBA or relevant advanced degree preferred.
  • Proven experience (5+ years) in marketing roles within the financial services industry, with a strong background in business banking, business loans, and asset finance.
  • Excellent communication and interpersonal skills.
  • Proficiency in digital marketing tools and analytics platforms.
  • Exceptional strategic thinking and analytical skills.
  • Demonstrated success in developing and executing marketing strategies that drive business growth.
  • Strong leadership and team management capabilities.
  • Understanding of regulatory compliance in the financial sector.

Preferred Skills:

  • Certifications in marketing or financial services
  • Familiarity with CRM systems and marketing automation tools
  • Data-driven decision-making abilities
  • Creative thinking and innovative mindset
  • Google Analytics
  • SQL
  • Demand Generation
  • Data Analytics
  • SEM
  • SEO
  • Sales Enablement (Lead generation)
  • Media Buying Planning
  • Email Marketing
  • Customer engagement/Retention
  • Content calendars/Social media
  • Scriptwriting
  • Website copies
  • Blog management

Method of Application
Interested and qualified candidates should send their CV to: using the Job Position, your first and last name as the subject of the email.

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