Marketing Manager (Remote) Job at Black Pen Recruitment

Black Pen Recruitment - Our US client is looking for a suitably qualified candidate to join their team for the African market:

Job Position: Marketing Manager (Remote)

Job Location: Lagos, Nigeria

Job Description

• They are looking for an experienced Marketing Manager to develop and manage marketing programs across multiple countries in specific channels, support business objectives, customer acquisition, foster customer retention, provide sales support, and advance brand building.

Responsibilities

• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
• Partner with creative teams, other internal stakeholders, and external agencies and vendors
• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
• Market through various channels in multiple countries
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV, and retention
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Work with the other marketing teams, other internal stakeholders, and external agencies and vendors

Qualifications

• They are looking for someone with 5+ years of experience in international marketing, has a Bachelor’s Degree in Marketing or Business or similar
• Experience in the Fintech Industry

Requirements:

• Experience building complex marketing programs and reporting on the results
• Exposure to digital and direct response marketing
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking