Sales Manager (FMCG Experience) at MacTay Consulting limited

MacTay Consulting - Our client, a National Oil Company (NOC), operating within upstream and downstream sector, is looking for the services of a qualified candidate to fill the position below:

Job Position: Sales Manager (FMCG Experience)
Job Location:
Lekki Phase I, Lagos

Job Description

  • Lead and develop the downstream
  • Sales Team with the purpose of influencing KPI Performance positively in order to achieve the business objectives.

Principal Accountabilities

  • Achieve Revenue / Volume and other KPIs
  • Define a competitive sales strategy and Sales requirement that will ensure a competitive Route to Consumer, numeric distribution, deepen penetration/ density and delivery of relevant business targets.
  • Drive and Develop new Exclusive Agents / customers in line with the company strategy.
  • Responsible for Sales Capability Development of the Channel Staff and Trade partners including Vendors
  • Responsible for managing and enhancing the corporate reputation of the organization via adherence to corporate governance procedure.
  • Build the required discipline within our sales organisation enabling the defined field sales process and standard to be fully embedded.
  • Leading the roll out of Sales force automation internally and externally to customers
  • Conduct regular trade visit to enhance Sales force and, customer coaching and development.
  • Optimization of sales assets


  • Ensure Channel KPIs are achieved.
  • Drive a winning culture; lead coaching and coordinate weekly/ monthly Regional meetings and ensure target understanding.

Performance Management
Key Performance Indicators:

  • Volume
  • Number of new Exclusive agents /customers
  • Sales Asset Deployment
  • Active Vendors
  • Availability
  • Price Compliance 

Work/Business Contacts and Authority

  • The entire sales team in all Channels and all levels
  • Meet regularly with team, Sales Director in order to create a result-oriented, customer focused and accountable sales team in accordance with our policies and plans.
  • Supply Chain – Distribution Centre, Technical and production
  • Marketing
  • Distribution
  • Quality Assurance
  • HR on sales staff and company policies.
  • Finance on customer accounts etc
  • Legal & Security
  • Brand & Marketing.


  • New Exclusive Agents.

Critical Qualifications/Skills/Experience
The ideal candidatemust have:

  • Minimum of first degree in Business Admin, Marketing or other related discipline or HND.  MBA in Marketing or Business-related course will be an advantage.
  • Must have financial, commercial and business acumen.
  • Minimum of 12- 15 years post graduate experience of which 10 years must be at Managerial level in sales of FMCG with multi-cultural/multinational environment.
  •  IT skills (MS office – PowerPoint, Excel, Word)
  • Planning, organising and coordinating skills
  • Result oriented
  • Must build a high-performance environment by setting uncompromising performance goals and standard and coaching and developing others to achieve them.
  • Must be driven to keep the process moving, an outgoing and convincing personality, with a sense of urgency, who can communicate at all levels and persuade key stakeholders in to the right course of action.
  • Leadership skills
  • Presentation skills
  • Personal Effectiveness/Credibility.
  • Analytical & Business Acumen.
  • Problem Solving/Analysis.
  • Results Driven.
  • Strategic Thinking.

Additional Information
Learning & Career Opportunities:
In this position, the incumbent will have an opportunity to acquire skills and knowledge in the following areas:

  • Leading a team in a large organisation
  • In-depth business knowledge of downstream business
  • Good (internal and external) communication skills
  • Business development skills
  • Career development programmes locally and internationally.