Senior Brand Manager Job at Kimberly-Clark


Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With a 135-year history of innovation, we believe in recruiting the best people and putting them in the right jobs so that they can do their best work. If original thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark. 


We are recruiting to fill the position below:

Job Position: Senior Brand Manager - Lagos Mill
Job Location:
 Lagos
Worker Sub-Type: Regular
Time Type: Full time

Job Summary

  • Our vision is to lead the world in the essentials for a better life and you will help us get there through brand experiences that leave a lasting impact. As a Senior Brand Manager in Lagos, Nigeria you will develop brands such as Huggies and Kleenex in an emerging market.
  • You will lead in managing & sustaining a profitable category/brand portfolio - join us and be part of something essential.

Responsibilities Will Includes

  • Provides input into the brand strategy review (situational analysis).
  • Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives.

Responsible For Managing:

  • Integrated Marketing Plan (IMP) & resulting commercial programmes
  • New product introduction (NPI):
  • You will develop appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans.
  • Develop & updates generic planograms and looks of success aligned to brand strategy.
  • Ensures communication to all relevant stakeholders during projects.
  • Manages day to day interactions with agencies and assists with evaluation.
  • Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.
  • Effective management of A&P budget.
  • You will manage the research process where appropriate.
  • You will delivers agreed brand, channel targets and profitability.
  • You will be responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans.
  • You will track, analyse and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained.
  • SBM’s guide and develop skills base of ABM’s and BM’s where appropriate.

Minimum Requirements

  • 3 year Bachelor Degree/MFSA Diploma.
  • 3 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management. Proven track record of delivering business