Retail Sales Representative

Fan Milk Plc, is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well established and fast growing food processing industry offering wide range of products.

We are recruiting to fill the position below:

Job Position: Retail Sales Representative

Job Location: Lagos

Principal Accountabilities
(IPE Factors: Impact & Innovation)

  • Accountable for achieving the sales target for all retail outlets in assigned territory.
  • Accountable for discovering new retail points and maintaining of relationships in existing retail outlets excluding Key Accounts within assigned territory.
  • Accountable for ensuring that all sales drivers are in place in all retail outlets.
  • Accountable for the master data for all retail customers within his territory.
  • Interact with customers in all retail outlets in assigned territory to ensure organic growth of sales per sales point for all Fan Milk products.
  • Forwards request for new sales equipment to Indoor Franchise Manager.
  • Monitors and reports equipment failure/break-down to Indoor Franchise Manager.
  • Act as point of liaison between Fan Milk and retail outlets.
  • Supports Marketing department in the execution of marketing campaigns and capturing marketing information and market data regarding Fan Milk and competitors performance at retail.

Performance Management
(Key Performance Indicators)

  • Sales budget for all retail outlets in territory of coverage
  • Retail Customer Master Data
  • Retail Asset Management
  • Customer Satisfaction

Critical Qualifications/ Skills/ Experience
(IPE Factor: Knowledge)


The ideal candidate:

  • He must be an outgoing and convincing personality, with a sense of urgency, who can communicate at all levels and persuade key stakeholders in to the right course of action.
  • Minimum of OND, must be able to drive with a valid driver Licence.
  • Must have an in-depth knowledge of the FMCG market.
  • Must have negotiation Skills.
  • He must have a minimum of 1year relevant retail sales/distribution experience.
  • Must be able to drive a manual vehicle.
  • Has broad experience with a structured approach to Customer Relationship Management and Business Development.
  • Must have an excellent entrepreneurial and commercial awareness.
  • Must have financial and business acumen.