Social Media Executive

Hamilton Lloyd and Associates - Our client is a leading consultancy firm which provides both financial, business and project advisory services focused on the entire real estate chain. Due to internal expansion in their Lagos branch, they have decided to hire the services of:

Job Position: Social Media Executive
Job Location: Lagos

Job Summary

• Social media Executive manage all social media channels and campaigns, to sustain an engaging audience experience and to increase audience satisfaction.
• He/she shall be responsible for joining relevant conversations on behalf of the brand and “soft selling” the services by providing support to current and prospective customers.
• The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Job Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Moderate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Person's Specification

• Education: A degree in Communications, Marketing, Business, New Media or Public Relations or any related field.
• Experience: 3- 5 years’ work experience
• Proven working experience in social media marketing or as a digital media specialist

Competence

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels

Personality:

• Positive attitude
• detail and customer oriented with good multitasking and organisational ability
• Fluency in spoken and written English

Note: Only successful candidates will be contacted.