Brand Manager Job at SRS Collection

The SRS Collection stands as a beacon of premier luxury, health, and wellness hospitality, celebrated for crafting bespoke wellness and lifestyle retreats tailored to discerning business and leisure travelers alike. With three illustrious properties nestled in central Lagos.

Envision a home away from home that not only exudes refined style and opulent finishes but also delivers bespoke services and experiences that linger in memory. Our spaces seamlessly blend contemporary aesthetics with minimalist design, making SRS Collection the quintessential lifestyle sanctuary.

We are recruiting to fill the position below:

Job Position: Brand Manager
Job Location: Victoria Island, Lagos
Employment Type: Full-time
Department: Brand & Marketing

Job Summary

• The Brand Manager is responsible for elevating and protecting the identity of our luxury hospitality brand.
• This role ensures that every guest touchpoint from accommodation and dining to spa experiences reflects the brand’s promise of excellence and sophistication.
• The Brand Manager will lead initiatives to strengthen brand positioning, drive customer loyalty, and deliver exceptional experiences that set us apart in the luxury hospitality industry.

Key Responsibilities
Brand Strategy & Development:

• Define and communicate a clear, compelling luxury brand identity across all properties and services.
• Develop and implement long-term brand strategies that enhance guest perception and market positioning.
• Conduct competitive analysis and market research to identify opportunities for brand growth in the luxury hospitality sector.

Guest Experience & Consistency:

• Partner with Operations, Guest Services, and Housekeeping to ensure every guest interaction is aligned with brand standards.
• Maintain and regularly update brand guidelines, ensuring consistent use across menus, signage, uniforms, marketing materials, and online presence.
• Lead brand audits to ensure service delivery reflects the brand promise.

Campaign & Activation Management:

• Design and oversee brand campaigns, seasonal promotions, and luxury experiences to engage and attract guests.
• Collaborate with the marketing and sales teams to create compelling storytelling content (social media, PR, digital campaigns).
• Partner with influencers, media outlets, and luxury lifestyle brands to enhance visibility.

Performance & Insights:

• Analyze guest feedback, online reviews, and market data to measure brand perception and recommend improvements.
• Track KPIs such as guest satisfaction, repeat bookings, and engagement with brand campaigns.

Budget & Stakeholder Management:

• Manage brand marketing budgets, ensuring effective use of resources to maximize ROI.
• Collaborate with vendors, creative agencies, and cross-functional teams to execute brand initiatives seamlessly.

Qualifications

• Bachelor’s Degree in Marketing, Brand Management, Communications, or a related field.
• 5+ years of experience in brand management or marketing within the luxury hospitality, lifestyle, or service industry.
• Proven track record in creating and sustaining premium brand positioning.
• Strong understanding of guest expectations and trends in luxury travel, dining, and wellness.
• Excellent communication, storytelling, and visual branding skills.
• Proficiency in digital marketing tools, social media management, and analytics platforms.

Key Competencies:

• Luxury Mindset: Deep appreciation for premium service, attention to detail, and creating memorable guest experiences.
• Strategic Thinking: Ability to anticipate market trends and position the brand ahead of competitors.
• Creativity & Innovation: Strong eye for design, aesthetics, and unique brand activations.
• Collaboration: Skilled at working cross-functionally to align operations, service, and marketing.
• Analytical Ability: Data-driven decision-maker with a focus on results and continuous improvement.

Method of Application
Interested and qualified candidates should send their CV / Resume to: srsrecruitment2025@gmail.com using the Job Position as subject of the email.