Chief Marketing Officer_Lagos
The Workplace Centre Limited - We are a World Class Skills Development and HR / ICT Consulting Services organisation that adds significant value to our clients and society.
We are recruiting suitably qualified candidates to fill the position below:
Job Position: Chief Marketing Officer
Job Location: Lagos
Reports To: Executive Director
Supervises: All Marketing Team Members
Job Summary
- To define and ensure the adherence to appropriate Marketing framework and procedures so as to minimize non-compliance with the policies & procedures as well as regulatory requirements
Functions & Responsibilities
- Facilitate growth, sales and marketing strategies for the organisation
- Develop segmentation, competitive analysis/market intelligence prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue
- Retention and growth
- Develop programs with quantifiable objectives to measure results
- Implement and manage marketing budget
- Leverage data and analytics to drive insights
- Prepare overall marketing strategy
- Modify or redirect business intelligence strategy
- Increase revenue generation
- Oversee and direct the efforts of the marketing team
- Oversee the development of new products
Key Performance Indicators
- Conducts Company’s marketing strategy
- Comes up with various responsibilities, from marketing communication, market research, distribution channel management, to product development, sales management and pricing
- Perform risk mitigation
- Prepare overall marketing strategy
- Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates
- Create product roadmap
Qualification and Requirements
- First degree in any discipline
- Relevant Masters’ degree will be an advantage
- A recognized professional certification such as CIIN will be an added advantage, etc.
- Minimum of 15 years post qualification experience within the Insurance Services Industry.
Skills / Competence Requirements:
- Sound knowledge of Insurance processes will serve as added advantage
- Knowledge of NAICOM and other regulatory guidelines
- Operational risk
Generic Skills:
- Integrity
- Independent minded
- Analytical skills
- Attention to details
- Problem solving skills
- Resilience and Tenacity
- Interpersonal skills
- Good communication skills (oral & written)
Supervisory Skills:
- Leadership
- Coaching
- Initiative/Entrepreneurship/ taking ownership
- Conflict management
- Organization & coordination
- General managerial /administration
Similar Jobs
- HR and Branding Specialist Job at InEvent
- Senior Social Media Manager Job at Pulse Nigeria
- Content Creator Job at JVEE Wellness and Spa
- Copywriter Job at Digital Marketing Skill Institute Limited
- Marketing Manager Job at Easy Tender Technologies
- Marketing Officer Job at Dmot Enterprises
- Digital Marketing Executive Job at Bamyat Foods Limited
- Brand Marketing Manager Job at Ascentech Services Limited
- Female Social Media Manager Job at Dakulture Empire
- Content Manager (Marketing) Job at British Council