Content Marketing Specialist Job at Koins Microfinance Bank Limited

Koins Microfinance Bank Limited is a fully licensed technology and impact-driven microfinance bank that focuses on driving financial inclusion. Loans / Savings / Investments.

We are recruiting to fill the position below:

Job Position: Content Marketing Specialist
Job Location: Victoria Island, Lagos
Employment Type: Full-time

Description

• The Content Marketing Specialist is responsible for planning, creating, and optimizing video content that supports the company’s marketing objectives.
• This role involves scripting, shooting, and editing videos for digital platforms, including social media, websites, email campaigns, and online ads.
• The specialist will work closely with the marketing, design, and product teams to craft compelling visual stories that engage audiences, promote brand awareness, and drive conversions.
• Additionally, the role includes analyzing video performance metrics to refine content strategies and ensure maximum impact.

Requirements
Educational Requirements:

• Candidates should possess an HND / Bachelor's Degree in a related field

Technical Skills:

• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro,Cap cut).
• Knowledge of motion graphics tools (e.g., After Effects).
• Experience with video production equipment (cameras, lighting, sound).
• Familiarity with video formats, codecs, and optimization for different platforms (YouTube, Instagram, TikTok, etc.).
• Understanding of SEO for video (e.g., metadata, thumbnails, captions).

Marketing Knowledge:

• Strong grasp of digital marketing fundamentals and trends.
• Ability to align video content with marketing goals and KPIs (engagement, conversion, retention).
• Experience creating content for ads (YouTube, Facebook, TikTok).
• Understanding of customer journey and how video fits into content strategy.
• Basic knowledge of performance analytics and reporting tools (e.g., Google Analytics, Meta Ads Manager, YouTube Studio).

Creative & Communication Skills:

• Strong storytelling skills and ability to create emotionally engaging content.
• Creative direction and scripting ability.
• Excellent written and verbal communication for cross-team collaboration.
• Ability to work with designers, copywriters, and marketers.

Benefits

• 13th Month Salary.
• Hybrid work model.
• Leave Allowance.
• HMO.

Method of Application
Interested and qualified candidates should send their CV to: careers@koinsbank.com using the Job Position as the subject of the email.