CRM Specialist Job at Moniepoint

Moniepoint is a global business payments and banking platform and recently became QED Investors’ first investment in Africa. We are the partner of choice for over 600,000 businesses of all sizes, powering the dreams of SMBs and providing them with equal access to the tools they need to grow and scale.

Moniepoint Incorporated (formerly TeamApt Inc.) was founded with the vision to create a society where everyone experiences financial happiness. We are the parent company of TeamApt Limited, a Central Bank of Nigeria(CBN) licensed Switch and Processor, and Moniepoint Microfinance Bank, a CBN-licensed Microfinance Bank.

We are recruiting to fill the position below:

Job Position: CRM Specialist
Job Location: Lagos
Employment Type: Full-time

Your Opportunity

• We are seeking a candidate who shows passion for devising strategies for customer journeys, executing them, gauging their effectiveness, and refining them. We have an experiment-driven approach so a highly analytical mindset and inventive ideas are always welcomed on the team!

Your mission:

• Create and launch engaging CRM campaigns for our customer base, optimizing engagement and retention.
• Build campaigns & automated flows in our CRM tool (customer.io) across multiple channels, such as email, push notifications, SMS and inApp
• Formulate tests, document them and share results and CRM best practices across teams and markets
• Monitor and measure relevant CRM KPI’s
• Propose innovative CRM campaigns to test, based on solid hypotheses and clear success criteria
• Coordinate all campaign-related activities with the responsible stakeholders, e.g. planning, segmentation, and campaign evaluation
• Continuously improve customer communication in order to engage, retain and reactivate customers

Your Skills

• 2-3 years of working experience in the field of CRM or multi-channel marketing 
• You are knowledgeable about the customer journey concept, loyalty and retention programs 
• You can understand the cause-and-effect relationship and suggest problem-solving actions
• You take pride in your campaigns and see each of them as a learning opportunity
• You are an expert collaborator, efficiently working in international and cross-functional teams
• Excellent communication skills in English are required
• You have proven experience in working with CRM and campaign management tools (Experience with customer.io or Braze is a plus)
• You are analytical and data-driven but also have an eye for a great content that enables you to plan, create, introduce and develop successful new CRM campaigns
• Basic HTML and/or Javascript is a plus

What Moniepoint Can Offer You

• The opportunity to drive financial inclusion and shape the future of the African financial ecosystem 
• The chance to work on innovative and impactful projects
• Competitive salary, individual performance bonuses, and firmwide performance bonus 
• Company covered health insurance plans
• A dynamic, diverse, and collaborative environment where every team member’s voice is recognized and valued 
• Flexible work arrangements
• Continuous learning and career growth opportunities
• Pension plans