Jobgurus Job advert

Data Analyst (Growth) Job at Kuda Bank

Kuda is a full service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly and save more. We raised the largest seed round ever seen in Africa, and completed a Series A funding round in February 2021, led by some of the world's smartest venture capital investors. With offices in London (our HQ), Lagos and Cape Town, and further offices opening across Africa during 2021, Kuda is fast becoming recognised as the leading 'Neobank' for Africans.


To help us grow into the company that can bring meaningful change to the way people across Africa get access to great financial products and services in order to take control of their personal finances, we are actively looking for bright, talented, driven people who are excited by our mission. If this sounds like a great way to spend your valuable time, then please get in touch with us.

We are recruiting to fill the position below:

Job Position: Data Analyst (Growth)

Job Location: Lagos
Job Type: Full time
Department: Product

Role overview

  • Kuda is looking for an experienced Data Analyst who can mine attribution, engagement and behavioral data to establish insights and ensure we make data-driven decisions around product and channel experimentations, by focusing on the highest ROI growth tactics.

Responsibilities

  • Develop, own and champion how we leverage data from our growth analytics stack.
  • Analyze, and where required build, datasets that enable better understanding of growth KPIs, campaign performance and user engagement.
  • Productions dashboards that automate core reporting.
  • Design and analyze experiments to improve user acquisition, product adoption, and spend efficiency of marketing campaigns.
  • Support the team to navigate the evolving privacy changes.
  • Conduct in-depth analyses to improve customer acquisition, engagement, retention, referral, segmentation and revenue across multiple channels. Understand trends and identify opportunities to move these key user growth metrics.
  • Generate insights into what campaigns and channels are most effective.
  • Be comfortable with cross-functional collaboration and delivery.

Requirements

  • 3+ years of working experience as a growth or digital marketing analyst.
  • Strong understanding of mobile app technologies and attribution.
  • High proficiency in SQL.
  • Have development experience with Business Intelligence/ visualization tools (ie. Looker)
  • Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)

Advantageous:

  • Bachelor's Degree in Computer Science, Statistics, Business, Economics, or related field
  • Experience in the Fintech or Gaming industry
  • Knowledge of African markets
  • Understanding of versioning control (ie. Git, BitBucket or other similar technologies)
  • Experience with data modeling (ie. dbt)
  • Understanding of SKAdNetwork
  • Experience with media mix modelling