Digital Marketer Job at Infostrategy Technology Limited

Infostrategy Technology is an Information, Communication and Software Technology firm. We operate with a burning passion to transform the technological terrain of Africa by delivering value to clients through innovative and effective leverage of cutting-edge technology solutions.

We are recruiting to fill the position below:

Job Position: Digital Marketer
Job Location: Abuja (FCT)
Department: Business Development
Reports to: Head of Operations

Essential Duties and Responsibilities


  • Develop new and creative growth strategies for the company and launch advertisements to increase brand awareness
  • Create & follow a communication plan for social media & email communications
  • Prospect for new clients and develop tailored contents (proposal, newsletters, etc.) for clients
  • Build, plan and implement the overall company’s digital marketing strategy
  • Prepare and manage a digital marketing budget
  • Drive business development and pitch to clients the organizations business model
  • Create, manage and improve content across our online platforms considering SEO and Google Analytics
  • Planning digital marketing campaigns, including web, SEO / SEM, email and social media
  • Manage company's social media channels (LinkedIn, Facebook, Twitter, Instagram) and communicate with followers on all social media pages, respond to queries / complaints from customers and monitor customer reviews
  • Follows up on all outstanding quotes for assigned customers and prospects within 24 hours
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Continuously strive to develop company presence on social media
  • Participate in meetings, conferences and client discussions as a representative of the company
  • Develop database of client and utilize the results to manage clients
  • Analyze and evaluate social media campaigns and strategies / report on the effectiveness of campaigns while monitoring competition and providing suggestions for improvement
  • Work closely with the team and creative designers to come up with designs and update creatives constantly
  • Stay up-to-date with the latest trends and best practices in digital marketing
  • Other duties as assigned.

Education, Qualifications, Experience, Skills and Competencies

  • Minimum 3 years experience in Digital Marketing or a similar role
  • Demonstrable experience managing SEO, marketing database, email and social media
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of various social media platforms, best practices, and website analytics tools (e.g., Google Analytics, Google AdWords, Mail chimp)
  • Excellent communication and interpersonal skills
  • Great content development and writing skills
  • Highly creative and analytical with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Basic Web Management Skills
  • Experience in a Printing Press will be an advantage.

Method of Application
Interested and qualified candidates should send their updated CV as a PDF file to: recruitments@istrategytech.com using 'BDO- Digital Marketing' as the subject of the mail.

Note: Only shortlisted candidates will be contacted.