Digital Marketing Analyst Job at GOF AUTOS LTD

GOF Autos Limited is a limited liability company, an indigenous company, with a strong Automotive, Auto-services, Automake and Auto-bake service in Lagos State, Nigeria.

We are recruiting to fill the position below:

Job Position: Digital Marketing Analyst
Job Location: Lagos

Job Description

• Overseeing all content creation activities for the organisations website.
• Working closely with the marketing team to devise a web content strategy that aligns with the company's wider goals.
• Creation of a content marketing calendar to ensure regular content on the website throughout the year.
• Writing entertaining and informative search engine optimised copy.
• Targeting keywords set by the online marketing manager and basing articles around them.
• Keeping up to date with industry best practice and monitoring content activities of competitor websites.
• Assisting the online marketing manager with ad-hoc copywriting.
• Repurposing content for di"erent mediums including social media and video.
• Creation of entertaining and informative video content for the website.
• Working alongside the social media manager to create content for the di"erent social media channels.
• Updating all sections of the website including homepage and all other categories.
• Training the ecommerce team on how to use the website content management system.
• Knowledge on wordpress backend ï‚· Devising strategies to drive online tra%c to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Previous experience working as Graphic Designer ideally in a similar industry would be a strong advantage.
• You will be creative and passionate about graphic design with an organised and time sensitive approach to your work.
• The ability to produce creative material to sometimes short deadlines is essential.
• An up to date portfolio will be essential for any graphic design roles you apply for.

Requirements

• Degree educated ideally from English, marketing or Journalism,Business Admin with Digital trained background or related degree.
• Highly articulate with an excellent command of written English.
• Creative minded with an ability to conceive interesting ideas for new content.
• Previous experience working as a content manager or copywriter would be an advantage.
• The Digital Marketing Manager oversees the digital marketing strategy for the company.

How to Apply
Interested and qualified candidates should send their CV to: kingsley.ehimare@gofautos.com

Note: Only shortlisted candidates will be invited.