Digital Marketing Executive Job at Maybrands Limited

Maybrands is the No.1 Retailer of FOSSIL products in Nigeria. We are the only licensed store to sell fossil products in Nigeria, these Include;Fossil,Skagen, Emporio Armani, Diesel, Michael Kors, DKNY, Armani Exchange, Chaps, Nixon. You can find all your fashion accessories for both women and men.

We are recruiting to fill the position below:

Job Position: Digital Marketing Executive

Job Location: Lekki, Lagos
Employment Type: Full-time
Directly Reports to: Managing Director / CEO, Business Development Manager

Job Description

• Your Job is to plan to plan, develop and implement all aspects of digital marketing strategy to reach more people, increase our income, and build stronger relationships with our audiences.

Responsibilities

• Lead the planning and execution of the digital marketing strategies to promote Maybrands services to customers.
• Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
• Manage online customer acquisition and retention programs including SEO, email, affiliate marketing, graphics and social marketing.
• Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.
• Use Google Analytics and other business tracking tools to make strategic and tactical recommendations.
• Benchmark, measure and analyze results of online marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
• Cooperate with the web developers to make necessary changes in the website if necessary.
• Perform keyword research in coordination with Maybrands business objectives to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
• Keeping up to date with the latest trends and best practices in online marketing and measurement.
• Undertaking any other duties commensurate with the accountabilities of the post.

Requirements

• Candidates should possess a Bachelor's Degree with 2 - 5 years of work experience.