Digital Marketing Specialist Job at WaterMe

WaterMe is the first mobile app designed for ordering all types and kinds of water and beverages in Bulk. We are e- commerce company and also an aggregator, we create a apps that link seller, buyer and deliver together.

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist

Job Location: Lagos
Employment Type: Full-time


  • Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
  • Have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
  • Work with the marketing team, IT team (such as programmers), and vendors to launch campaigns on time and on budget.
  • Experience with E-commerce is very vital.

Main Task / Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (KRA and KPIs)
  • Demonstrate increased conversion rate Generate and grow customer lead Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Identify trends and insights, and optimize speed and performance based on the insights.
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests.
  • Promote content on social networks and monitor engagement (e.g. comments and shares)
  • Prepare well-structured drafts using digital publishing platforms
  • Create and distribute marketing copy to advertise our company and products
  • Identify customers’ needs and recommend new topics.
  • Coordinate with marketing and design teams to illustrate articles.
  • Measure web traffic to content (e.g. conversion and bounce rates)
  • Update our websites as needed Requirements.
  • Create engaging content for the brand audience
  • Interview industry professionals and incorporate their views in blog posts
  • Edit and proofread written pieces before publication.
  • Conduct keyword research and use SEO guidelines to optimize content
  • Creating content that meets business objectives of WaterME, like raising awareness, engaging audiences, and driving conversions.
  • Use social media outlets to increase brand awareness.
  • Work closely with the team to deliver content that brings to life the brand, its values and key campaigns
  • Researching social media trends/ up to date with the entertainment industry and informing management of changes that are relevant to the company’s marketing activities.
  • Basic knowledge of how to use video/ picture creation and editing tools e.g Canva is required.
  • Use Videography, film editing, including motion graphics to create content for all social media handles.

Key result areas:

  • Effective Management of all companies’ social media accounts.
  • Increase conversion rate and followers.
  • Create engaging content for the brand audience.


  • B.Sc in Marketing or any related field,
  • A minimum of 5 years of experience in Digital Marketing and Content Creation in an E-commerce company is an added advantage.

Method of Application
Interested and qualified candidates should send their CV to: using the Job Position as the subject of the mail.

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