First Bank of Nigeria Recruitment for Head, Personal Banking

First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

We are recruiting to fill the vacant position below:

Job Position: Head, Personal Banking 
Ref No: 1900002X
Job Location: Lagos
Organization: DMD Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time

Job Objective(s)

  • Grow liability and asset products in the individual segment
  • Grow Bank’s business portfolio within the defined space for personal Banking (Salaried employees, non-salaried Individuals, other micro-segments, Youth, Gender and liability/Asset generation)
  • Generation of cheap deposits mix for the Bank, from the segments
  • Drive product uptake and increase share of the wallet as well as increased Top of the Mind Awareness (TOMA)
  • Provides overall direction, focus and consistent execution of consumer banking goals and strategies
  • Leads the organizations Personal Banking business line
  • Recognize Personal Banking opportunities in the market and devise plans on how to convert such opportunities into actual Sales
  • Works closely with Bank leadership to coordinate Personal Banking activities across the company
  • Responsible for leading the merger/conversion processes for Personal Banking on new acquisitions
  • Drive Personal Banking product sales and service process with related training
  • Partners with marketing leadership to ensure product development, technology, and call center all align to ensure holistic and high-quality customer experience.
  • Product development and management
  • External and internal resource management
  • Cost control management and income maximization
  • Manage succession, leave and rotation programs

Duties & Responsibilities

  • Coordinates with analytics teams to provide data analytics and management reports to assess progress and measure results
  • Build and motivate a high performing team committed to achieving consistently high levels of success
  • Responsible for consistent training, policy/procedures, and the incentive plan/payments across the consumer enterprise
  • Responsible for meeting annual profit and business plan goals
  • Effectively work with other departments to coordinate activities
  • Obtain Competitor information in instances where they could threaten Personal Banking offering
  • Develop competitive products to generate low cost funds and create risk asset
  • Primarily responsible for the segment’s strategic planning, alignment of all key corporate and commercial banking functions to the retail banking agenda and will be responsible for the segment propositions and strategic partnerships
  • Organize client engagements, roadshows, employee banking seminars, trainings, client communication management, etc. Following the propositions Strategic Goals (SG), this position incorporates into the Strategic Plan the expectations and direction from Management, Customers, Sales Force, Stakeholders and Employers
  • Drive coordination among the retail segments, by providing product distribution and sales support initiative to the product owners, and ensuring collaboration and communication to deliver and measure the intended strategic results in a timely manner
  • Business development for product positioning and market expansion
  • Institutional marketing and customer acquisition
  • Stakeholders management
  • Partnerships and alliances to support business
  • Product portfolio management and monitoring
  • Product campaign and marketing
  • Product training and marketing facilitation
  • Strategy implementation and facilitation
  • Advisory services to Business Units
  • Joint marketing calls at the regions
  • Management of product pricing to retain profitability
  • Industry profiling and market intelligence
  • Social capital maximization
  • People’s management
  • Mentoring, Coaching and Role modeling
  • Reporting
  • Project management and implementation
  • Product lifecycle management for business continuity.


  • Building reliable customer details database for revolving product lifecycle
  • Obtaining information on competing products
  • Lack of feedback channels, especially to regulators.
  • Lethargic Information Technology support
  • Unsatisfactory work condition


  • Macro: 3 Years Micro: 3 months

Expenditure Budget:

  • Key financial/statistical measures of your organizational unit
  • Number of staff: Currently 14 plus 3 non-core
  • Staff Costs:
  • Costs that you control:
  • Income that your Division generates (if any):
  • Net Revenue:

Key Performance Indicators:

  • Customer count growth
  • Net revenue
  • Contribution to business
  • Turnover consumer asset
  • Turnover customer liability (LCY and FCY) Individual
  • Human Capital Return on Investment
  • Control Incidence
  • Customer Experience
  • Asset Quality
  • No of Principals with banked value chain
  • Customer Satisfaction Rating

Job Requirements

  • Minimum Education: First Degree; Higher Degrees /MBA/professional certifications compulsory


  • Minimum experience - Ten years of general banking experience, 5 of which should be in Business Development/Product Management

Key Competency Requirements

  • Extensive knowledge of competitor products and their application
  • Banking structure, policies and procedures.
  • Core Business Processes
  • Data Gathering and Analysis
  • Regulatory Compliance
  • Banking Operations
  • Extensive knowledge of First Bank’s services/products
  • Relationship management


  • Ability to evaluate needs of customers, and determine what products or service would best serve those needs
  • Interpersonal skills
  • IT and Computer appreciation
  • Communications skills(written and oral)
  • Selling and marketing skills
  • Must be self-solution driven, proactive and have acceptable knowledge of the business environment
  • Attention to details
  • Reasoning and Analytical Skill.
  • Performance Measurement & Assessment Skill
  • Supervisory skills