Head, Marketing and Corporate Communication at United Bank for Africa Plc (UBA)
United Bank for Africa Plc (UBA) is one of Africa's leading financial institutions, with operations in 19 African countries and 3 global financial centres: London, Paris and New York. From a single country organisation founded in 1949 in Nigeria, UBA has grown to become a Pan-African provider of financial services with over 11 million customers, through close to 1000 business offices and touch points globally.
We are recruiting to fill the vacant position below:
Job Position: Head, Marketing and Corporate Communication-Country Subsidiaries
Reference No: MCCAFR001
Job Location: Lagos
Contract Type: Permanent
Job Functions: Banking
Industries: Financial Services
Specification
- Deliver marketing campaigns/promos to your subsidiary where they are developed from the center
- Evaluate opportunities for partnerships
- Engage/appoint Hotshop/Agency to assist with Creative, content production and creative designs of promos based on institutionalized protocol empowerment document
- Conduct industry analysis
- Coordinate product marketing campaigns to enhance brand visibility
- Ensure monthly country Newsletters/Digests as well as Reports are published timely and uploaded unto the intranet within the internal communications focus
- Collate and analyze media coverage
- Organize and manage corporate events
- Manage and monitor engagements on social media sites with the appropriate tools such as the Meltwater
- Vet all external communications to ensure conformity with Group Brand profile and standards (Look & Feel) across board.
- Ensure Brand Audit visitation to all business offices in-country in maintaining good quality and guiding against brand erosion of all brand collaterals.
- Assist with events planning/management to ensure maximum opportunity for communications in the relevant country and across regional geographies
- Use of subscribers on our social media platforms within the media networking context to engaging in regular research and maintaining good relationships
- Ensure effective product advertising and assist in designing communication plans for launching of new products and services.
- Maintain a good understanding of regional and industry trends.
- Ensure a strong and reliable working relations with other MCC Leads across Africa on regular basis in developing marketing collaterals
- Ensure proper regular and effective communications on all social media platforms
- Manage website content and update information on website regularly to keep it fresh
- Manage relationships with Media network
- Promote products effectively on digital and traditional channels
- Ensure zero negative publicity for the brand
- Promote REDTV as a tool to getting alignment of the millenials. Scout for local and original REDTV content
- Design effective Internal communications strategy to galvanise staff and keep them constantly informed about events, products and other activities
Requirements Education
- Minimum of First degree, preferably in Public Relations, Journalism,Communication or Marketing
- Additional qualifications -MSc/MBA/Professional certifications is required
Required Experience:
- A minimum of 5 years in a public relationship management role.
- Demonstrated competence in the design and execution of marketing, and PR activities
Knowledge/Skills:
- Knowledge of the bank’s policies, products and services.
- Full understanding of media needs and media relationships.
- Working knowledge of E-Media channels, Communication/awareness strategy
- Strategic Customer Service.
- Able to utilize the internet for information gathering and broadcasting.
- Familiar with the use of the leading social networks tools.
- Excellent Oral and written communication skills
- Customer relationship management
- High level of confidentiality
- Excellent organizational and pl
- Planning skills
- Good Research skills
- Business writing
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