Head, Marketing and Sales

Laura Foods - Our Mission is to help people eat healthy, eat wholesome, eat happy and have a pleasant eating experience all the time. We will achieve our goals through passionate care giving, absolute competence & resilience.

We are recruiting to fill the position below:

Job Position: Head, Marketing and Sales
Job Location: Abuja

Functional Objectives

• To provide for development, planning, implementation, direction and coordination of all company’s marketing and sales programmes/ strategies.
• To provide for control, coordination and direction of all brand communications and achieve sustainable brand awareness/presence, brand identity, brand loyalty and brand equity.

Works Description

• Develop, plan, execute, coordinate, lead and direct all Marketing/Sales Activities including but not limited to the following:
  • Developing and executing customer acquisition and retention marketing programs for all categories of customers such as shops/ supermarkets, direct consumers, online distributors etc;
  • Developing standard templates for various sales proposals and participate in their presentation to key prospects;
  • Articulating product and service offerings, key benefits and messages for use by sales and marketing personnel of the company;
  • Providing daily, weekly, monthly, quarterly and annual reports to senior management and attending senior management meetings to review performance and revise strategies;
  • Participate in credit review meetings with senior management.
• Develop, plan, execute, coordinate, lead and direct all Sales Lead Generation & Consummation activities namely:
  • Creation of effective, compelling positioning, messaging, and sales tools that are readily understood and used by the sales team;
  • Creation of sales-ready tools such as market-facing presentation content to be used by Sales team to highlight benefits of company products and services to the potential customer;
  • Execution of marketing campaigns and analysis of performance that leverage behavioural interest profiling to drive new client acquisition & sales revenue.
• Develop, plan, execute, coordinate, lead and direct all Sales & Customer Relationship Management programmes namely:
  • Development of outlets, programs, and sales incentives to sell slow moving inventory;
  • Direct management of all major accounts and critical developing accounts; Supervisory management of all other accounts;
  • Promotion of positive relationships with suppliers, partners, vendors, distributors and customers;
  • Analysis of all sales data for profitability, product mix, supply-demand trends, pricing effectiveness and conducting of regular sales meetings to discuss results and strategies with sales personnel.
• Execute Market Research and Competitive Intelligence with a view to understand the products and services offering / approach of key competitors; Communicate products and services differentiation to sales team; and Provide market price inputs.
• Train and develop the marketing team and execute any other tasks assigned by superior officers.