Head of Marketing and Corporate Communication Job at GIG Mobility

GIG Mobility (formerly God is Good Motors) was founded in 1998 by Edwin and Stella Ajaere, and later led by their son Chidi Ajaere, who spearheaded a reinvention of the business in 2010. The company transitioned to becoming a technology-driven mobility provider, expanding beyond bus services to include other services like GIG Logistics etc. GIG Mobility has also expanded its operations outside Nigeria, entering Ghana in 2019.

We are recruiting to fill the position below:

Job Position: Head of Marketing and Corporate Communication
Job Location: Lagos
Employment Type: Full-time

Responsibilities

• Create high quality marketing and communications content from concept through delivery that promote GIGM’s brand, Mission and Vision priorities
• Develop engaging multi-channel content to support impactful campaigns.
• Be an effective team player who will be in the weeds of priority projects to ensure successful activation through careful project planning, execution, and monitoring
• Establish best practices for marketing program execution, including defining project scopes, outlining deliverables, timelines, and execution efforts
• Collaborate with the Marketing and Communications team to identify new and promising opportunities to drive greater supporter engagement within propriety projects
• Devise and execute marketing campaigns to drive/improve quantifiable business metrics through innovative and pace-setting initiatives and ideas. These metrics include consumer demand (sales), customer satisfaction, brand strength
• Manage the administration of the company’s website and all social media pages, ensuring correctness and brand consistency of information thereon.
• Respond to inquiries and attend to press releases with management approval.
• Brainstorm and develop ideas for effective brand value enhancement.
• Work with other team members to develop, organise and manage company events, including KSS (Knowledge Sharing Session), TGIF (Thank God Its Friday), periodic employee bonding programs, CSR initiatives etc.
• Translate company business objectives into creative and executable corporate communications strategies and programs.
• Work with the Admin team to produce company-branded collaterals and corporate gift items, including identification and negotiation with relevant vendors, suppliers, stakeholders, and business partners.
• Demonstrate strong judgment in understanding key trends and news elements to develop a successful PR program with proactive and responsive media relations activities.
• Work with the Sales team to develop and implement marketing strategies and programs to promote the branding as well as products and services of the company.
• Maintain a rigorous and consistent approach to branding, messaging, content, quality, and general look and feel throughout communications and external messaging (touchpoints).

Requirements

• Interested candidates should possess a Bachelor's Degree with at least 7 years of experience.

Method of Application 
Interested and qualified candidates should send their CV to: jobs@thegiggroupng.com using the Job Position as the subject of the email.