Market Research Analyst
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SUNRISE Multimedia & Training Center is recruiting for the following job positions
Job Title: Market Research Analyst
Duties
• To help identify what people do, think, buy or believe and why so as to new product, assessing customer preferences, evaluating competition and monitoring staff or customer satisfaction.
• consulting clients about project requirements and objectives
• designing research methods such as interviews and questionnaires
• carrying out qualitative or quantitative research
• agreeing timescales and budgets
• supervising staff and monitoring work progress
• writing reports, including client recommendations
• meeting and liaising with clients to negotiate and agree research projects;
• preparing briefs and commissioning research;
• formulating a plan/proposal and presenting it to the client or senior management;
• writing and managing the distribution of surveys and questionnaires;
• briefing interviewers and researchers;
• liaising with and managing survey staff;
•Develop strategies for obtaining research data, such as surveys, opinion polls, interviews or questionnaires
• Measure the effectiveness of current marketing, advertising, and communications programs and strategies
• Oversee the work of market surveyors
• Analyze the sales, marketing and distribution methods of competitors
• Conduct research on consumer opinions and marketing strategies
• Collaborate with marketing professionals, statisticians, pollsters, and other professionals
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand Undertaking ethnographic research (observing people in their homes and other environments);
• conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments;
• Using statistical software to manage and organize information.
• monitoring the progress of research projects;
• analyzing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts.
• Writing detailed reports and presenting results.
• Advising clients/senior management on how to best use research findings.
• Analyzing, translating and presenting results
• advising clients on how they can best make use of results
Qualifications /Requirements:
• Minimum of a Bachelor’s degree in marketing, market research computer science, statistical, economics or a related field.
• Attention to detail
• A keen interest in analyzing data
• The ability to think critically
• The ability to work alone, with a team goal in mind
• Must enjoy coordinating information and consulting with others
• Must have excellent communication abilities and presentation skills
SUNRISE Multimedia & Training Center is recruiting for the following job positions
Job Title: Market Research Analyst
Duties
• To help identify what people do, think, buy or believe and why so as to new product, assessing customer preferences, evaluating competition and monitoring staff or customer satisfaction.
• consulting clients about project requirements and objectives
• designing research methods such as interviews and questionnaires
• carrying out qualitative or quantitative research
• agreeing timescales and budgets
• supervising staff and monitoring work progress
• writing reports, including client recommendations
• meeting and liaising with clients to negotiate and agree research projects;
• preparing briefs and commissioning research;
• formulating a plan/proposal and presenting it to the client or senior management;
• writing and managing the distribution of surveys and questionnaires;
• briefing interviewers and researchers;
• liaising with and managing survey staff;
•Develop strategies for obtaining research data, such as surveys, opinion polls, interviews or questionnaires
• Measure the effectiveness of current marketing, advertising, and communications programs and strategies
• Oversee the work of market surveyors
• Analyze the sales, marketing and distribution methods of competitors
• Conduct research on consumer opinions and marketing strategies
• Collaborate with marketing professionals, statisticians, pollsters, and other professionals
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand Undertaking ethnographic research (observing people in their homes and other environments);
• conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments;
• Using statistical software to manage and organize information.
• monitoring the progress of research projects;
• analyzing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts.
• Writing detailed reports and presenting results.
• Advising clients/senior management on how to best use research findings.
• Analyzing, translating and presenting results
• advising clients on how they can best make use of results
Qualifications /Requirements:
• Minimum of a Bachelor’s degree in marketing, market research computer science, statistical, economics or a related field.
• Attention to detail
• A keen interest in analyzing data
• The ability to think critically
• The ability to work alone, with a team goal in mind
• Must enjoy coordinating information and consulting with others
• Must have excellent communication abilities and presentation skills