Marketing & Business Development (HIFU Brand Manager) Job at Nordica Fertility Centre

Nordica Fertility Centre was established by, Dr. Abayomi Ajayi, in association with Nordica International, Denmark, to provide the latest and most advanced assisted reproductive services for the treatment of male and female infertility and related issues.

We are recruiting to fill the position below:

Job Position: Marketing & Business Development (HIFU Brand Manager)

Job Locations: Abuja (FCT) & Lagos
Employment Type: Full-time

Job Purpose

• To develop and implement brand strategies for High-Intensity Focused Ultrasound (HIFU) services, ensuring strong market positioning, patient awareness, and business growth in non-invasive treatment solutions.

Key Responsibilities
Brand Strategy & Positioning:

• Define and execute the brand vision, identity, and strategy for HIFU services.
• Position HIFU as a trusted, innovative, and effective non-invasive treatment option.
• Monitor industry trends, competitors, and patient needs to refine brand strategy.

Marketing & Communication:

• Design and deliver integrated marketing campaigns (digital, print, events) to promote HIFU.
• Create educational and promotional materials (brochures, social media content, videos, blogs, webinars).
• Ensure consistent messaging across all platforms to increase awareness and patient trust.

Patient Engagement & Education:

• Simplify medical information about HIFU for patient-friendly communication.
• Organize awareness programs, webinars, and health talks to educate potential patients.
• Collect and integrate patient feedback to improve brand communication.

Partnerships & Stakeholder Engagement:

• Build relationships with doctors, healthcare providers, and referral networks.
• Collaborate with professional associations and influencers to increase visibility.
• Represent the brand at medical conferences, health fairs, and corporate wellness events.

Analytics & Reporting:

• Track and analyze KPIs such as patient inquiries, conversions, campaign reach, and brand perception.
• Measure ROI of marketing initiatives and recommend improvements.
• Prepare regular performance reports for management.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree is an advantage).
• 5+ years of experience in brand management, preferably in healthcare, medical devices, or wellness sectors.
• Strong understanding of healthcare marketing and patient education.
• Campaign management, and analytics expertise.
• Excellent communication, presentation, and stakeholder engagement skills.

Core Competencies:

• Strategic thinking & brand positioning
• Healthcare marketing & patient-centered communication
• Strong interpersonal and relationship management
• Analytical and data-driven decision-making
• Creativity and innovation in campaign execution.

Method of Application
Interested and qualified candidates should send their CV to:  hr@nordicalagos.org using the Job Position as the subject of the mail.