Social Media Manager Job at PiccKR

PiccKR is a peer to peer app that connects various individuals and businesses in need to delivery service to trustworthy PiccKRs who can deliver packages for them with little to no stress.

We are recruiting to fill the position below:

Job Position: Social Media Manager

Job Location: Lagos
Employment Type: Full-time

Role Overview

• We’re looking for a Social Media Manager to grow PicckR’s online presence, engage users, attract business partners, and enhance brand awareness across social media platforms, including Instagram, Twitter, LinkedIn, Facebook, TikTok, and YouTube.
• This role involves content creation, community engagement, paid advertising, business outreach, email marketing, and performance tracking.
• The ideal candidate is creative, data-driven, and highly proactive, with experience in content creation, video production, and social media analytics.
• This is a hybrid role, requiring both remote work and in-person meetings or activations.

Key Responsibilities
Social Media Management & Content Creation:

• Develop and execute a content strategy for Instagram, Twitter, LinkedIn, Facebook, TikTok, and YouTube.
• Create and publish engaging posts, videos, reels, stories, and YouTube content that reflect PicckR’s brand identity.
• Monitor social media trends and implement innovative content ideas.
• Manage a content calendar, ensuring a consistent posting schedule.
• Utilize SEO best practices for social media and YouTube to maximize reach.

YouTube Content Strategy & Management:

• Plan, script, and produce short-form and long-form video content for YouTube.
• Edit and optimize videos for SEO, thumbnails, and engagement.
• Drive subscriptions and watch time growth by creating high-quality, valuable content.
• Monitor YouTube analytics and adjust strategies to increase audience retention.

Community Engagement & Growth:

• Actively engage with followers, respond to comments and messages in a timely manner.
• Build relationships with influencers, customers, and businesses to increase brand loyalty.
• Monitor brand mentions and participate in relevant industry conversations.
• Launch and manage user-generated content campaigns.

Paid Advertising & Performance Tracking:

• Plan, execute, and optimize social media and YouTube ads to drive engagement, sign-ups, and conversions.
• Track ad performance and adjust strategies based on data insights.
• Conduct A/B testing to improve ROI on paid campaigns.

Business Outreach & Partnerships:

• Identify and reach out to potential business partners via social media.
• Develop strategic collaborations with influencers, brands, and key stakeholders.
• Work with the sales team to convert social media leads into business clients.

Email Marketing & Campaigns:

• Plan and execute email marketing campaigns using Mailchimp.
• Segment email lists to send personalized content that resonates with different audiences.
• Track email open rates, click-through rates, and conversions to optimize campaigns.

Analytics & Reporting:

• Monitor social media and YouTube performance metrics and generate reports with insights.
• Use data to improve content strategies, audience engagement, and ad performance.
• Regularly update leadership on key trends, challenges, and growth opportunities.

Key Performance Indicators (KPIs)
Social Media Growth & Engagement:

• Follower Growth: Increase followers by 10% month-over-month across platforms.
• Engagement Rate: Maintain an average engagement rate of 5%+ per post

Salary
N180,000 - N200,000 / month.

Method of Application 
Intrested and qualified candidates should send their CV to: peopleteam@picckr.com using the Job Position as the subject of the email.