Marketing & Communications Lead Job at Expert Listing

Expert Listing is a proptech platform transforming how Nigerians and Africans discover, and access verified real estate. It is a fast- growing real estate tech startup revolutionizing how people connect with trusted artisans and service providers across Nigeria. We connect buyers, renters, landlords and developers through a direct - access, trust-based marketplace. Our platform helps users find, hire and review qualified professionals for their property needs. Our mission is to eliminate fake listings, reduce agent spam and make verified homes easily accessible.

We are recruiting to fill the position below:

Job Position: Marketing & Communications Lead

Job Location: Lagos

Summary

• The Marketing & Communications Lead is responsible for executing marketing strategies that drive customer acquisition, brand growth, and revenue generation.
• This role combines marketing management and communications leadership, ensuring consistent messaging, strong brand presence, and effective campaign delivery across all channels. 
• Working closely with the Marketing Strategist, the Lead transforms strategic insights into impactful initiatives that advance the company’s position in the PropTech market.

Core Responsibilities
Lead marketing execution and growth initiatives:

• Implement strategies developed by the Marketing Strategist.
• Manage digital and offline campaigns that drive sales, customer acquisition, and retention.
• Track performance metrics and optimize campaigns for higher ROI.

Oversee brand communication and content development:

• Supervise creation of marketing and communications materials (social media, press releases, newsletters, videos, etc.).
• Maintain a consistent brand voice and visual identity across platforms.
• Manage internal and external communications to strengthen brand reputation.

Drive customer and revenue growth:

• Collaborate with Sales and Product teams to convert leads into revenue opportunities.
• Develop customer engagement initiatives that support retention and loyalty.

Manage public relations and media engagement:

• Build and sustain relationships with media outlets, influencers, and industry partners.
• Coordinate PR campaigns and press coverage for key announcements and events.

Monitor campaign and communication performance:

• Measure engagement, reach, and conversion metrics.
• Report performance insights to management and recommend areas for improvement.

Coordinate cross-functional collaboration:

• Partner with Product, Sales, and Tech teams to ensure alignment of marketing and communication activities.
• Support product launches, events, and promotional campaigns.

Manage budgets and external resources:

• Allocate marketing and communication budgets efficiently.
• Supervise agencies, freelancers, and vendors.

Minimum Qualifications

• Bachelor’s Degree in Marketing, Communications, or a related field
• Minimum of 3 years of experience in marketing, communications, or growth management
• Proven experience executing integrated marketing campaigns
• Strong understanding of digital and traditional media
• Excellent written and verbal communication skills
• Familiarity with real estate or PropTech industry trends.

Skills / Competencies:

• Strong marketing campaign and communication management skills
• Proficiency in digital marketing and media engagement tools
• Excellent writing, editing, and content development ability
• Strong analytical and reporting skills
• Cross-functional collaboration and leadership ability
• Brand management and storytelling expertise
• Budget and vendor management experience
• Understanding of real estate and PropTech markets.

Method of Application 
Interested and qualified candidates should send their Application to: recruitment@expertlisting.ng using the Job Position as the subject of the email.