Marketing & Digital Strategy Lead Job at Expert Listing

Expert Listing is a proptech platform transforming how Nigerians and Africans discover, and access verified real estate. It is a fast- growing real estate tech startup revolutionizing how people connect with trusted artisans and service providers across Nigeria. We connect buyers, renters, landlords and developers through a direct - access, trust-based marketplace. Our platform helps users find, hire and review qualified professionals for their property needs. Our mission is to eliminate fake listings, reduce agent spam and make verified homes easily accessible.

We are recruiting to fill the position below:

Job Position: Marketing & Digital Strategy Lead

Job Location: Lagos

Role Overview

• The Marketing & Digital Strategy Lead is responsible for developing and executing datadriven marketing strategies that enhance brand visibility, drive customer acquisition, and accelerate business growth.
• This role combines strategic planning with hands-on digital marketing execution — ensuring that insights from market research are translated into impactful campaigns across all online and offline channels.
• Working closely with the Marketing & Communications Lead and cross-functional teams, the role bridges strategic thinking, digital innovation, and performance optimization within the PropTech landscape.

Core Responsibilities

• Develop and implement data-driven marketing strategies
  • Design integrated strategies that strengthen brand presence and market reach.
  • Define marketing goals, KPIs, and success metrics aligned with business objectives.
  • Translate insights into actionable marketing roadmaps and campaigns.
• Conduct market and consumer research
  • Analyze customer behavior, market trends, and competitor activities.
  • Identify new opportunities for growth and customer engagement.
  • Provide data-backed recommendations to guide marketing priorities.
• Lead digital marketing and performance campaigns
  • Manage SEO/SEM, social media, and paid advertising initiatives.
  • Oversee website content, landing pages, and digital lead generation efforts.
  • Track campaign performance, analyze data, and optimize for conversions and ROI.
• Shape brand positioning and messaging
  • Define the company’s value proposition and ensure consistent brand communication.
  • Guide messaging across all digital and offline marketing materials.
  • Support content creation that aligns with strategic objectives and target audiences.
• Manage analytics and reporting
  • Use data analytics tools to evaluate marketing performance and customer engagement.
  • Prepare periodic reports highlighting insights, trends, and recommendations.
  • Use findings to refine strategy and improve marketing efficiency.
• Oversee website and digital assets management
  • Ensure website functionality, usability, and up-to-date property listings.
  • Implement SEO best practices and user experience improvements.
  • Liaise with IT vendors to ensure smooth digital operations and data security.
• Collaborate cross-functionally to drive growth
  • Work closely with Sales, Product, and Communications teams to align marketing efforts.
  • Support product launches and business development with digital amplification.

Skills / Competencies:

• Strong analytical and strategic planning skills.
• Proficiency in SEO, SEM, and digital advertising platforms.
• Solid understanding of customer behavior and data-driven marketing.
• Experience with content strategy, social media management, and email marketing.
• Excellent communication and cross-functional collaboration skills.
• Strong reporting and performance analysis ability.
• Familiarity with real estate and PropTech industry dynamics.

Minimum Qualifications

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing strategy and digital marketing.
• Proven record of developing and executing growth-focused digital strategies.
• Proficiency with tools such as Google Analytics, Ads Manager, and CRM systems.
• Professional certification in Digital Marketing is an added advantage.
• Strong understanding of SEO, SEM, and online advertising best practices.

Method of Application 
Interested and qualified candidates should send their CV to: recruitment@expertlisting.ng using the Job Position as the subject of the mail.