Media Planner/Business Development Officer Job at Mediadive
Mediadive (created out of Mediastretch) is a subset of an Integrated Marketing Communications Organisation- DijoGroup. MediaDive is proudly Nigerian with a global focus, Registered May 13, 2014 and powered to provide local and global advertises solutions.
We are recruiting to fill the position below:
Job Position: Media Planner/Business Development Officer
Job Location: Lagos
- We are looking for a Media Planner to shape and execute effective advertising campaigns. As well as evaluate campaign success
- To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.
- Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.
- Identify target audiences and understand their behavior and habits
- Determine the best media outlet mix for our campaigns
- Optimize campaigns according to geographic exposure, frequency, time spans and more
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
- Collect and analyze market data
- Allocate budgets and monitor costs
- Evaluate the success of media strategies and campaigns
- B.Sc/HND in Marketing, Business Administration or similar field
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools
- Proven experience as a Media Planner; experience in digital media is preferred
- Broad knowledge of media channel
- An analytical mind with an aptitude for statistics
- Strong decision-making skills.
Method of Application
Interested and qualified candidates should send their CV to: email@example.com the "Job Title" as the subject of the mail.
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