PR & Branding Manager Job at HabariPay Limited

HabariPay Limited is a Fin-tech on the path to building a truly pan-African payments unicorn with it's unique product called SQUAD. At Squad, you will have access to best in class tools and resources to enable you to solve truly complex problems, developing game changing payments solutions.

We are recruiting to fill the position below:

Job Position: PR & Branding Manager

Job Location: Victoria Island, Lagos
Employment Type: Full-time

Job Summary 

• The PR & Branding Manager will enhance the brand awareness by sharpening the offline/online communications for HabariPay Ltd.
• You will give a new edge to our marketing strategies and develop ideas to improve communication between the brand and consumers.
• The role and duties include preparing promotional material that takes our vision to the customers, use effective and timely messaging to attract new customers, develop strategies specific to different media, and networking for brand awareness.
• You will be our brand’s voice. Ours is a fast-paced environment that requires quick thinking and a willingness to adapt according to the situation.

Job Duties and Responsibilities

• Develop creative messaging strategies to advertise the company’s vision and products on the top social media platforms.
• Develop different strategies for different social media platforms and gauge their impact to keep the marketing graph high.
• Network with clients and the biggest and most influential names in the industry to increase brand awareness and name the company in its niche.
• Gather and analyze feedback data to develop new ideas improving branding, marketing and advertising strategy.
• Monitor social media platforms and develop new ideas to enhance customer engagement by acknowledging and solving their problems and queries.
• Create plans for press conferences and interviews to help send the required message to our consumer base.
• Track ROI to measure the performance of each of the strategies to work on them continually.
• Come up with unique ideas for the company materials to be sent to subscribers to keep our valued customers engaged and attract new ones.
• Collaborate with the sales team and providing them with customer feedback on the company’s products.
• Manage the production of traditional and digital ad copy, paid social copy, and other demand-generation assets, ensuring each asset meets the quality and acquisition expectations.

Requirements

• Bachelor’s Degree in Marketing, Mass Communication, Public Relations or related field required.
• 3-5 years of experience as a Brand Manager, Marketing communication specialist, PR Personnel or related roles in a fintech and a good track record for the same
• Well-versed with working on MS Office.
• Hands-on experience in using content management platforms and other communication tools to execute the unique ideas you come up with.
• Familiarity with working on B2B and B2C advertising campaigns and the ability to make any marketing campaign stand out in the crowd.
• Experience working on social media marketing and an awareness of different social media platforms and the content that should go on each of them.
• Excellent presentation skills and proficiency in both written and spoken English.
• The willingness to take challenges head-on and the courage to step up when others are reluctant to.
• An eye for detail and the ability to come up with a unique and timely analysis of the feedback data received from the customers.
• Ability to mid-wife a start-up brand and nurture it to maturity with demonstrated evidence from previous work experience.
• Able to manage multiple sub-brands for various product verticals.