Product Marketer Job at Rocana Nigeria Limited

Rocana Nigeria Limited have been in the business of advertising, through outdoor and Commercial Printing, for more than 40 years. The Company has its head office and main factory situated at plot 37/38 Emene Industrial Layout, Enugu State, with a liaison office at Lagos state.

We are recruiting to fill the position below:

Job Position: Product Marketer
Job Location: Enugu

Description

• We are looking for a Product Marketing Manager to lead our outbound marketing activities.
• You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you be a creative and quantitative thinker.
• You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

Requirements

• Proven experience as a Product Marketing Manager, Brand Manager or similar role
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Online Marketing, Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• HND/BSc/BA in Marketing, Communications or similar field

How to Apply
Interested and qualified candidates should send their CV to: hr@rocanang.com or info@rocanang.com using the "Job Title" as the subject of the mail.