Senior Brand Manager Job at Prisdav Consulting


Prisdav Consulting - Our client, a leading FMCG company in Nigeria is seeking to recruit experienced and qualified candidates to fill the position below:

Job Position: Senior Brand Manager
Job Location
: Lagos

Job Description

  • We are seeking for Senior Brand Manager to look after and expand key brands of the product portfolios. The ideal candidate will in addition to brand management, be responsible for new product development (NPDs).

Job Summary

  • To develop, own, design, and assess new and existing company products.
  • Oversee all stages of product development, from initial concept art, to finalization and distribution.
  • Develop strategies to close gaps in the marketplace.
  • Work with market researchers to identify how to reflect a brand's attributes in a new product, ensuring customer value and satisfaction with that product.

Key Responsibilities

  • Build and develop a marketing team which is competent, commercially astute, dedicated and efficient
  • Manage nationwide marketing, advertising and promotional staff and all relevant activities
  • Develop new marketing strategies that will improve sales and revenue performance
  • Develop promotional material and distribution
  • Train the marketing team for prospective client meetings, presentations, etc.
  • Manage and develop a team of strong product line managers/merchants/buyers representing multiple categories to meet financial and operational goals
  • Expertly negotiate from a position of strength, using data to drive targets, and think holistically about cost inputs, including product costs, accruals for damage and freight, volume discounts, etc
  • Manage the budget and sales forecast
  • Any other assigned duty.

Required Qualifications

  • BSc/HND in any business related field
  • Master’s degree or an additional qualification is an added advantage

Required Experience:

  • 10-15 years cognate work experience
  • FMCG experience; Understand market research
  • Strong knowledge of social media and digital marketing
  • Strong campaign activation and Trade marketing activations
  • Data management using data to inform strategy
  • Ability to leverage brands through social media, PR
  • Experience working with other markets/ distributors

Required Skills:

  • Analytical skills and attention to detail
  • Creativity and an ability to produce innovative and original ideas
  • Team working skills
  • The ability to manage and allocate budgets
  • Written and verbal communication skills
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to think strategically and come up with campaigns.

How to Apply
Interested and qualified candidates should send their CV to: pdc@prisdavconsulting.com Using the Job title as subject of the mail. 

Note: Please do not apply if you do not qualify as only shortlisted candidates will be contacted.