Social Media / Content Creator Job at 5thWall Consulting

At 5thWall Consulting, we are a dynamic outsourcing firm dedicated to providing end-to-end recruitment solutions for businesses across various industries. We specialize in helping organizations attract, assess, and hire top talent that aligns with their goals and culture. With a focus on efficiency, professionalism, and personalized service, we partner with clients to build high-performing teams that drive business success.

We are recruiting to fill the position below:

Job Position: Social Media / Content Creator

Job Location: Ajah, Lagos
Employment Type: Full-time

Role Overview

• We are building a media-first real estate brand and are seeking a high-performing Content Creator & Social Media Manager to drive brand visibility, lead generation, and digital authority across all major platforms.
• This role goes beyond posting content. You will own content strategy, daily execution, digital performance, and AI-enabled content production, ensuring that visibility translates into qualified leads and revenue growth.
• This role is ideal for a creative, data-aware, and AI-savvy professional who understands how content drives sales and brand trust.

Key Responsibilities
Content Strategy & Brand Storytelling:

• Develop and execute a content strategy aligned with business goals including lead generation, brand authority, and trust building
• Translate real estate and shortlet offerings into educational, aspirational, and conversion-focused content
• Maintain a consistent brand voice across all platforms

Content Creation & Execution (Core Focus):

• Create and publish high-quality content, including:
  • Instagram Reels and TikTok videos
  • Static posts and carousels
  • Stories and short-form videos
  • High-converting captions and hooks
  • Collaborate with the Founder, PA, and Sales team to capture on-site and behind-the-scenes content
  • Repurpose long-form content into multiple short-form formats

Social Media Management & Growth:

• Manage and grow social media presence across:
  • Instagram
  • TikTok
  • Facebook
  • Support WhatsApp content strategy in collaboration with the PA
  • Schedule, post, monitor, and engage with comments, DMs, and inquiries professionally
  • Track growth metrics and optimize content performance

Digital Marketing & Lead Generation:

• Drive inbound leads through organic content, campaigns, and paid ads where applicable
• Align content with current offers, promotions, and sales objectives
• Support campaign launches and assist with landing page or funnel copy as required

AI-Driven Content & Marketing:

• Leverage AI tools to:
  • Generate content ideas and scripts
  • Write and optimize captions, hooks, and CTAs
  • Analyze content performance and trends
  • Improve speed, volume, and quality of output
  • Use tools such as AI writing assistants, AI video editing tools, and analytics platforms while maintaining brand voice and authenticity

Content Performance & Reporting:

• Track and report on:
  • Reach and engagement
  • Leads generated from social platforms
  • Content contribution to conversions
  • Recommend data-driven improvements and test new content formats and trends consistently.

KPIs

• Content consistency and daily execution
• Engagement and reach growth
• Lead generation from social platforms
• Support of sales conversion efforts
• Brand visibility and digital authority
• Efficiency and output using AI tools.

Required Skills & Competencies

• Proven experience as a Content Creator or Social Media Manager
• Strong understanding of digital marketing for real estate, hospitality, or service-based brands
• Excellent copywriting, storytelling, and short-form content skills
• Ability to shoot, edit, and publish high-quality video content
• Proficiency in AI tools for content creation, editing, and performance optimization
• Strong understanding of social media algorithms, trends, and audience behavior
• Data-aware mindset with the ability to track performance and optimize content strategy
• Creative, proactive, and consistent with strong execution discipline
• Experience in real estate, hospitality, or high-ticket sales environments
• Paid ads experience
• Basic graphic design and analytics knowledge.

Opportunity to grow into:

• Digital Marketing Lead
• Head of Media & Growth.

Salary
N250,000 - N300,000 monthly.