Social Media Manager Job at TEDxMaitama

TEDxMaitama is an independently organised TED event operated under license from TED. It is a one-day event featuring eminent speakers from different fields that will share unique ideas about our community here in Abuja, Nigeria and beyond. We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. We believe in the power of conversations to shape minds into action.

We are recruiting to fill the position below:

Job Position: Social Media Manager

Job Location: Abuja / Remote
Employment Type: Full Time

Role Overview

• The Social Media Manager will shape, execute, and optimize TEDxMaitama’s presence across all social platforms.
• You will craft content that elevates our speakers, amplifies our events, grows our community, and communicates our mission with clarity and creativity.
• This role is ideal for someone who loves storytelling, understands digital culture, and thrives in a fast-paced, impact-driven environment.

Key Responsibilities
Content Strategy & Execution:

• Develop and implement a multi-platform social media strategy aligned with TEDxMaitama’s goals and event timelines.
• Plan monthly content calendars covering announcements, speaker highlights, behind-the-scenes, thought pieces, reels/shorts, testimonials, and partnerships.
• Create or coordinate the production of high-quality posts: graphics, short-form videos, clips, carousels, and thread-style content.

Community Management:

• Engage with audiences across Instagram, X/Twitter, LinkedIn, Facebook, YouTube, TikTok, and emerging platforms.
• Respond to comments, DMs, and community questions with warmth, accuracy, and professionalism.
• Build conversations around key themes such as innovation, leadership, personal transformation, sustainability, and women’s empowerment.

Growth & Analytics:

• Track performance metrics weekly/monthly and optimize content for engagement, reach, and follower growth.
• Run experiments around formats, hooks, hashtags, and publishing times to maximize discoverability.
• Collaborate with the YouTube Manager to amplify TEDxMaitama talks and shorts.

Brand & Messaging:

• Ensure consistency of tone, visual identity, and storytelling across all platforms.
• Draft captions, micro-stories, and short-form scripts that reflect TED’s clarity, simplicity, and curiosity.
• Work with the Creative and Partnerships teams to support campaigns, speaker announcements, and sponsorship deliverables.

Qualifications

• Proven experience managing social media for an organization, brand, or creator.
• Strong writing, captioning, and storytelling skills.
• Ability to edit short-form videos (Reels, Shorts, TikTok) is a strong advantage.
• Familiarity with digital tools like Canva, CapCut, Adobe Suite, Meta Business Suite, and analytics dashboards.
• Passion for ideas, culture, innovation, and community-building.