Social Media Specialist - TikTok Shop & Live Streaming Job at Wonderfeel International Company Limited

Wonderfeel International Company Limited is redefining FMCG distribution in West Africa. We trade and distribute some of the region’s most trusted consumer brands — **JustFit, **Besense, and **Lebrace — combining a robust on-ground network with a fast-growing e-commerce platform to make quality products accessible anytime, anywhere.

Our strength lies in West African market expertise, blending local insights with global standards to craft strategies that drive demand, build loyalty, and keep our brands top of mind. At Wonderfeel, we don’t just deliver products — we deliver experiences that inspire trust, connection, and growth.

We are recruiting to fill the position below:

Job Position: Social Media Specialist - TikTok Shop & Live Streaming

Job Location: Ojota, Lagos
Employment Type: Full-time
Department: Marketing / E-commerce

Job Summary

• We are seeking a creative and results-driven Social Media Specialist to focus exclusively on managing our TikTok account for TikTok Shop and overseeing live streaming sessions with streamers.
• The ideal candidate will be skilled in TikTok content creation, trend tracking, live stream coordination, and driving sales through engaging content and influencer partnerships.

Key Responsibilities

• Manage and grow the brand’s TikTok account, with a strong focus on TikTok Shop content and campaigns.
• Plan, script, and coordinate TikTok live streams, working closely with hired streamers to ensure high-quality and sales-driven broadcasts.
• Monitor TikTok trends, hashtags, and viral content to create timely and engaging posts.
• Track live stream and video performance metrics, analyzing data to improve engagement and sales results.
• Develop creative strategies for TikTok-exclusive promotions, flash sales, and interactive live events.
• Collaborate with streamers on presentation style, sales pitches, and customer engagement techniques during live sessions.
• Optimize product listing videos for TikTok Shop to improve visibility and conversion.
• Manage live stream schedules, coordinate giveaways, and handle live audience questions/comments in real-time.
• Ensure content aligns with brand tone, visual guidelines, and TikTok Shop policies.

Requirements

• Interested candidates should possess an HND / Bachelor's Degree with 1 - 2 years work experience.
• Proven experience in managing TikTok accounts, preferably for e-commerce or TikTok Shop.
• Strong understanding of TikTok algorithms, trends, and live streaming best practices.
• Ability to direct and guide streamers for an engaging and sales-focused presentation.
• Excellent communication, organizational, and multitasking skills.
• Basic video editing skills (CapCut, TikTok editing tools, or similar).
• Knowledge of TikTok Shop seller tools and live shopping features is a plus.

Method of Application
Interested and qualified candidates should send their updated CV to: estherayo54@gmail.com using the Job Position as the subject of the mail.