Airtel Nigeria Job Opening for Head Acquisition

Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development.

We are recruiting to fill the vacant position below: 

Job Position: Head Acquisition

Job Location: Nigeria

Job Description
The succesful job holder will be primarily responsible for the following:

• Growing mass market usage revenues
• Crafting customer acquisition & market penetration strategies and schemes
• Measurement controls for quality of acquisitions
• Tracking the cost effectiveness of different schemes used for acquisition
• Managing mass market product lifecycle management, number management and mass market specific brands and communication
• Consumer promos and schemes and schemes to drive utilization and usage in low revenue markets
• Collaboration with Customer Lifecycle Management [CLM] Head on customer lifecycle extension

Duties and Responsibilities
Achieving Mass Market usage revenue targets:

• Tracking performance of acquisition product for productivity
• Making required refreshes to acquisition offers
• Analyzing market insights & trends for inputs into new acquisition offers
• Tracking acquisition offers of competition for refreshes to remain marke

Achieve Mass Market Revenue Earning Customer [REC] Number:

• Tracking monthly Gross to REC conversion on Territory and Channel basis
• Instituting trade schemes to drive usage at the point of activation
• Collaboration with CLM to identify causes of REC churn and implements corrective actions
• Field insight on reasons for REC loss and implement corrective actions

Achieve Share of Gross Additions [SOGA] target:

• Weekly tracking of SOGA to identify where causes of drop or growth in SOGA
• Implement corrective actions to sustain growth to achieve SOGA
• Conduct sensitivity analysis for deviation from standard pricing for all tariffs and packages

Achieve Customer Market Share [CMS] target:

• Introduce acquisition schemes
• Track productivity of Know Your Customer [KYC] kits
• Track quality of acquisitions from territories and deal codes.

Acquisition offer product lifecycle:

• Product lifecycle management for acquisition offer
• Enhancing communication for acquisition offer
• Voice of Customer analysis for acquisition offer

Usage stimulation:

• Carry out regular product training needs analysis
• Coordinate content development and delivery of skill enhancement programs to enhance product knowledge of customer facing teams

 Skill and Experience

• A first degree or its equivalent in a numerate science
• Project Management knowledge
• Field Sales and Marketing experience
• 10+ years of varied experience in Sales & Marketing with at least 4 years at middle management level handling independent businesses
• An in-depth knowledge of enterprise systems is highly desirable
• Relevant experience in Telecom industry is desirable
• Product Management
• Business Analysis and Planning
• Presentation & Business Case Development
• Data Analysis and decision support
• Experience developing Mass market value propositions
• Communication slant and nuances for the Mass Market
• Ability to use market research gap analysis to develop profitable products and services
• Ability to manage the product life cycle
• Analytical thinker who can plan/execute action to exploit business opportunities based on data insights
• Ability to present compelling business cases for investment in in-life products and services development
• Innovative
• High drive for results
• Analytical & Strategic
• Team Player, Confident and Objective
• Attention to detail/ Excellent Oral and Written Communication Skills
• Good presentation skills