Digital Marketing Specialist

A dynamic new Media Agency situated in the heart of Lagos city, is recruiting for the position below:

Job Title: Digital Marketing Specialist

Location: Lagos

Responsibilities

• Discover what areas of digital marketing work best with our customers and create a plan & run its implementation.
• Develop online acquisition strategy including aggregator relationships, PPC, SEO and display activities to drive traffic, enquiries and sales throughout the buying cycle.
• Recommend support strategies in a variety of acquisition channels e.g. event organization & publicity.
• Execution of Digital Campaigns including but not limited to SEM, Email Marketing & paid social media advertising
• Generate reports on impressions and engagement rate of campaigns against KPls.

Requirements

• Bachelor's Degree and a minimum of 5 years' experience plus proven track record with online campaigns
• The candidate must have a Google Partner certificate and solid grounding in PPC and have experience in setting up and optimizing Google Adwords Genuine understanding of branding campaigns and the entire digital marketing mix & how it fits in with Clients overall business strategy
• Ability to manage the creative process for online and brief the team to design social media content, produce videos, write copy for promotional posts & engage influencers for target demographic
• Google Analytics expert plus experience and good understanding of technical SEQ structured data, Webmaster Tools, keyword analysis. local search, impact of new technologies etc.
• Knowledge of website analytics tools (e.g., Google Analytics) (NetInsight, Omniture, WebTrends would also be an advantage).