Head, Corporate Communications and Branding in a Development Finance Institution

Deloitte Nigeria - Our client is a development Finance institution positioned to empower more micro, small and medium enterprises across Nigeria. The institution is set up as a private sector driven wholesale financial institution aimed at increasing access to finance for Micro, Small and Medium Enterprises (MSMEs) through eligible financial intermediaries In view of the foregoing, the client seeks to attract, motivate and retain qualified staff.

We are recruiting to fill the vacant position below:

Job Position:  Head, Corporate Communications and Branding

Reference No: DFI012
Job Location: Any City, Nigeria

Job Summary

• To ensure development, positive positioning, and consistent management the institution’s professional image and reputation. Communicate key messages to defined target audiences towards the establishment of goodwill and understanding between the industry and its stakeholders.

Responsibilities

• Coordinates the preparation of speeches, briefing notes, and media articles for the institution
• Directs consistent roll-out of information on all corporate-wide employee communication vehicles
• Strengthens employee understanding of the institution’s vision, strategy, goals and values by overseeing the development of consistent, effective internal communication programmes
• Leads the creation, editorial planning, content development, layout and production of internal newsletters and internal portal (intranet)
• Approves all content published on the institution's website, intranet and notice boards
• Ensures the provision of requisite information to the media personnel and the general public
• Ensures adequate monitoring and analysis of media coverage of activities of the institution, the financial services industry and the socio-economic environment in general and make recommendations as appropriate
• Ensures timely and adequate information dissemination to the public through the media
• Facilitates press briefings and interviews for the Executives when necessary
• Oversees all event planning for the Group including organizing and coordinating sponsorship activities
• Ensures coordination of the institution’s Corporate Social Responsibility activities
• Coordinates the research and development of news releases, articles, editorials, publications and other written communications products
• Ensures the evaluation and measurement of the effectiveness of communications programmes
• Coordinates events management in the institution
• Advises and counsels senior management on  communication issues and opportunities
• Oversees the development of comprehensive communications strategies that support the overall strategic direction of the institution
• Leads the development of communications risk mitigation plans, including crisis communications preparedness and planning, as well as proactive support for utility operations
• Ensures review and approval of communication contents regularly
• Oversees all Public relations efforts and manage external vendors and consultants
• Define, recommend, implement and maintain adequate above and below the line advertising though the media, outdoor advertising, radio, television, etc.
• Oversees the development of metrics to evaluate efforts and verify results including social listening and predictive communications metrics
• Reviews reports of evaluation and measurement of the effectiveness of communication programmes
• Ensures definition and implementation of customer acquisition and retention programmes
• Oversee all research activities for the institution including Customer satisfaction surveys

Required Qualifications

• A bachelor’s degree in Arts, Humanities, Social Sciences, Mass Communication, Journalism, Management sciences or any related field
• A Master’s or post graduate degree in Mass Communication, Journalism or any related field is required
• Professional qualification in Personnel Management/ Public Relations is an added advantage
• Minimum of 8 years working experience in Corporate Communications related role is required, of which at least 4 years at managerial level

Skills and Experience:

• Financial services industry Knowledge
• Excellent knowledge of the Bank’s strategic mandates
• Knowledge of latest trends and practices in corporate communication
• Knowledge of Media systems and structures, branding and public relations
• Understanding of the global media environment and application
• Knowledge of crisis and people management
• Expertise in communication processes and methodologies
• Demonstrated expertise in change management
• Excellent written and oral communication
• Demonstrates expertise in Information Management
• Expertise in Research, data gathering and analysis methods
• Proficiency in personal productivity tools such as Microsoft Word, Excel, PowerPoint, etc.