Marketing Manager

We are DIIKINS Food Company Ltd, and we are a start up company located along Apapa Oshodi Express in the Ijesha area. We are looking to introduce a lot of new fun and innovative products into the Nigerian market and we are looking for great team members to join us achieve this. At DIIKINS Food Company, every employee has the opportunity to make an impact—from marketing and research & development, to manufacturing, finance and sales—each function plays a critical role in our success. By living our values of trust, candor and ownership we create great relationships that help us deliver results and drive meaningful change for our brands and business.

Job Position: Marketing Manager
Reports to: Managing Director
Business Purpose/Objective

• Responsible for managing marketing, advertising, and promotional staff and activities at the company; takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.

Core Working Relationships

• Managing Director, Finance Manager, and Operations Manager

Accountabilities (Responsibilities)
Operations

• Plan marketing and branding objectives.
• Expand product solutions and offerings.
• Prepare marketing strategies alongside other company executives and staff.
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
• Design print ads and publications.
• Ensure brand messages are consistent.
• Gather and analyze customer insight.
• Nurture and enrich all external perceptions of the company and growth of market share.
• Engage consumers on social media.
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
• Lead all areas of content generation and production across all media platforms.
• Take calculated risks based on data-driven analytics.
• Drive overall CRM and direct marketing.
• Engage other organizations within the community.
• Collaborate with operations to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
• Ensure that customers' needs are met whilst maximising the profits of a company.
• Ensure efficient and effective operation of all processes within your control to achieve Key Performance Indicators (KPIs) in Company Business Plan/Objectives
• Prepare and report progress of corporate goals and objectives weekly and monthly to executive leadership and associates within the facility.

Financial Performance:

• Develop an effective annual budget for all company marketing within your control
• Ensure improvement projects are based on and prioritized by sound business cases which are driven by reliable data analysis
• Ensure (in conjunction with Accounting Team) a full and up to date set of costs are maintained for all marketing initiatives

People Management:

• Develop direct reports by providing clear accountabilities, expectations and feedback to improve performance
• Interview employees. Direct hiring, supervision, development and, when necessary, termination of employees.
• Conduct orientation and oversee the training of new employees.
• Develop direct reports leadership skills and their understanding of marketing concepts to enable them to effectively lead marketing efforts
• Efficiently schedule and utilize staff for all marketing initiative to ensure outcomes are met
• Develop effective succession and recruitment plans to ensure a depth of knowledge and leadership within the team for seamless transition of key roles
• Ensure (at a minimum), annual assessments are carried out on all staff with a focus on knowledge, competency, performance and future career development and training needs

Generic Competencies

• Interpersonal and Communication Skills
• Microsoft Office Suite (Word and Excel)
• Knowledge of contemporary IT including word processing, email, spreadsheet, database and similar disciplines
• Demonstrate a high level of confidentiality, tact, discretion, initiative and sound judgement

Functional Competencies

• Attention to detail
• Marketing Management
• Sales Management
• Developing and Implementing Marketing Strategy
• Reporting and record keeping
• Good numeracy and IT skills
• Excellent literacy skills for report writing and drafting correspondence
• Excellent customer service skills
• Commercial awareness

Deliverables

• Weekly and Monthly reports
• Tracking of weekly and monthly marketingbudgets
• Ensure that KPI’s are effectively executed

Qualifications

• Experience in the food industry is desirable.
• Knowledge of Logistic, Supply Chain and Customer Requirements
• Must be fluent in
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