Sales and Marketing Manager

Lilygate Hotel located in the heart of Lekki Phase 1 is a new luxurious four star hotel with 74 rooms including 6 suites and a full range of facilities.

We are recruiting to fill the position below:

Job Position: Sales and Marketing Manager
Job Location: Lagos
Reports To: General Manager/Managing Director

Position Summary

• As a Sales manager you are responsible to develop and foster business through pro-active direct sales, marketing, telemarketing, direct mail, appointment calls and tours of the hotel. Also develops strategic action plans for hotels to drive measurable, incremental sales revenue.
• Identify areas of opportunity in performance and recommend tools and sales training to optimize performance of sales team.
• Additionally work with individual hotel teams to identify skill development areas and properly deploy sales and marketing resources.

Duties and Responsibilities

• Responsible for the relationship management of allocated key accounts and oversees the day to day activities of the sales team
• Markets hotel and its meeting facilities to corporations, associations, and other organizations as a luxury corporate /meeting venue.
• Generates revenue to meet or exceed monthly, quarterly & annual budget expectations.
• Assist is the sales team supervision , working closely with the GM/MD to develop and implement an effective sales action plan to increase revenue & market share
• Solicits, negotiates, and books new and repeat business through various efforts (outside sales calls & visits, weekly sales report, sales telemarketing, mailings, referrals, property tours, networking, etc.).
• Ensures prompt and systematic follow up & administrative servicing of all allocated business accounts.
• Provides sales , online revenue management training to sales & reservations team as appropriate
• Maintains high visibility in the surrounding community and in the hospitality community.
• Participate in the development of all marketing and business development hotel campaigns and promotions as the General Manager/Managing Director shall advise, mandate, instructor direct;
• Participate in developing policies, strategies and marketing action plans to potential corporate and individual clients within Lagos and externally via personal contacts, networking, sales & marketing promotional activities and social media to ensure the achievement of monthly budgeted hotel sales revenue targets , room occupancy and profitability.
• Assist to develop strategic action plans for hotels to drive measurable, incremental sales revenue.
• Represent Hotels in various events and exhibition.
• Able to provide quick and timely responses, immediate communication to the properties, develop professional long term business relationships.
• Executes and supports the operational aspects of business booked (e.g. CVGR, generating proposal, Corporate Rate Application letter, writing contract, customer correspondence).
• Able to supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience- promoting the I Prefer Membership experience
• Attending all department and hotel meetings as necessary.
• Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
• Manages and develops relationships with key internal and external stakeholders.
• Closely following up on all business leads within a 24 hour response time line to clients.
• Oversees all revenue maximising and online OTA business activities.
• Identifies and analyses competition, both locally and regionally.
• Performs other duties as assigned.

Prerequisites

• Proven success in a similar role and environment.
• Empathy towards your customers and colleagues.
• Pride and attention to detail.
• Polished personal presentation with Warm, confident and hospitable personality.

Education:

• Degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major.

Experience:

• 3 to 4 years' experience in the sales and marketing or related professional area.